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As an artist, a lot of the content you share will originate on your phone. Particularly on tour, much of what you share with the world will be photos taken on your device. In the world of marketing, there is nothing worse than content that is of a low quality. Low-resolution images will negatively [...]
Music production is a long and tedious process. Writing a song can take anywhere between 2 weeks to 2 months. But while artists aren’t releasing music, keeping fans’ interest engaged can sometimes be difficult. However, as a music producer, your music isn’t the only content you can offer your fans. With the ability to [...]
Content is an absolutely essential part of being an artist. Whether you are active on social media or not, we all know it’s true. Whether it’s shots for your press profile, behind the scenes studio tours, live streams, or simply interactions with fans, content is something that everybody needs in order to maintain a [...]
Perfectionism is extremely common among creative people. For those who have refined their craft and creativity, it is all too easy to fall into the trap of obsessing over making the perfect art, whether that be a piece of artwork, a book or of course, a song. Part of an artist’s talent relies upon [...]
Many producers struggle to understand the basics of music publishing, and how a publisher can help your career. Generally, you will assign a track to a publishing company in exchange for a percentage of royalties. In return, the publishing company will exploit the track. In this article, we’re going to discuss the basics of [...]
Introduced just last year, IGTV has already made a huge impact on the marketing industry. Built as an aspect of Instagram’s platform, the service allows users to upload vertical videos of up to 10 minutes in length, or 60 minutes if you have a verified or popular account. IGTV provides even further opportunities for [...]
As a producer, you’ll always have to play a role in the content you distribute. Whether you’re at the start of your career and must create everything yourself, or you’re fully established and need to direct others to create on your behalf, content is something that should always be part of your artist strategy. [...]
So your biography is written, your press shots have been approved, and your social media accounts are good to go. But being a producer of DJ in 2018 is about so much more than just building your fanbase, and the hardest part - for even the world’s biggest superstars - comes in learning how [...]
Throughout the past few years, it has become undeniable that hip-hop and EDM are fusing together to create hybrid tracks of the two genres. With the likes of Tiësto teaming up with Post Malone, this movement within culture hasn’t gone unnoticed. Therefore in this article, we’re going to discuss why more EDM producers are [...]
When starting your career as an artist, you will find that most of your promotion has to be self-published. This is everything from social media posts to email newsletters, and with so many outlets to cover; it can be tiring and stressful to manage all of the content yourself. There will come a time [...]
Have you ever looked at an iPhone, and wondered how Apple manage to sell so many? Have you ever wondered how Apple are able to brand themselves so well to a point in which they’re able to charge thousands of dollars for a phone? Apple’s marketing department is filled with creative geniuses which are [...]
In order to really gain a huge volume of votes, you must reach out to as many fans as possible and encourage them to vote.
Over the past few months, we've seen multiple figures within the industry complain that the music industry is no longer profitable, and they wish it could go back to how it used to be. In reality, it’s more profitable than ever before. With brand partnerships and Facebook advertising for events taking centre stage, it [...]
When it comes to forging a successful career in 2018 and beyond, so much of a DJ or producer’s career now takes place outside of the studio, and away from the music that defines their career. The first place to begin is always the social media biography. Whether visitors are inquisitive fans looking to find [...]
With its ever-expanding reach, social media permeates nearly every aspect of our daily lives. Yet, despite having the opportunity to connect with people across the globe, it’s rare that we use this ability to its full potential. As a growing artist, it’s important to understand who your target audience is and how and when [...]
You don’t need to be a selfie queen or an amazing photographer to grow your audience on Instagram. Instead, a lot of the growth is focused on strategy. Here are some strategies to help you with your Instagram engagement and growth. Optimize your hashtags Hashtags are undoubtedly a great way to get discovered by [...]
Mastering content creation as a music producer is something that many people within the music industry face on a constant basis. With a lot of people currently posting their new song link to the page and calling that “content”, the supply and demand of content from music producers within the industry are absolutely phenomenal. [...]
Ghost production is something that is often frowned upon within the general EDM community. But with artists in other genres considering it to be a routine part of the music business, we decided to take a look at how being a ghost producer can benefit your career in order to raise funds to achieve [...]
A key step to furthering your career is via a music-based podcast. Music is the common denominator that joins all of us, and it’s a way of sharing memories or introducing us to new artists, songs, and even styles. Once you’ve determined your show’s theme (this should be loosely based on your own musical [...]
With many people wishing to download media content for free, music piracy has been on the rise over the past few years. With the ability to hurt both emerging and established artists, the damage is often a lot worse than people tend to think. In this article, we’re going to discuss how music piracy [...]
