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Disney is undoubtedly known for being able to integrate a character into our emotions via their powerful methods of storyline. Whether you are 10 years old, or 50, I think we can all agree that it’s almost impossible to dislike a Disney film. And so in this article, we’re going to explore how Disney [...]
An integral aspect of marketing your brand online, livestreaming is a tool that can create a huge online reaction, quickly enabling you to reach a vast audience. Having been on the rise over the last few years, livestreaming is particularly popular in the gaming industry, but is quickly picking up pace in the music [...]
As one of the industry's most established artists, Armin van Buuren has retained an influential position in the industry for a much longer period of time than many of his fellow musicians.
As one of the world’s leading social platforms, YouTube continues to be a vital aspect of every artist’s marketing campaigns. Whether uploading vlogs, music videos, or lyric videos, YouTube is the perfect platform for showcasing videos and generating an audience. There are many aspects involved in encouraging growth on YouTube, one of the most [...]
Influencer marketing is now one of the most beneficial methods brands can use in order to further their message. By tapping into positive word of mouth, paying influential individuals to openly recommend a brand online is one of the most effective methods out there. In the music industry, many of the influencers that are [...]
As an artist, interviews will form a major aspect of your career. Although well-established artists may make the process look easy, many fresh faces struggle to perform well in interviews early on in their careers. Doing well in interviews is vital, as the portion of your audience that has not met you in person [...]
As Instagram begins to play an increasingly integral part in the careers of artists, it becomes more and more important to keep track of your own analytics. In order to improve your content and in turn, your campaigns, you need to constantly be checking back to find out more about how each of your [...]
With Facebook forming an integral part of every online marketing campaign, it is vital to ensure that you are making the most of advertising on the platform. One of the methods for expanding your reach that is often forgotten by artists, is the Facebook page preview, which is shown when users hover their mouse [...]
Instagram has changed a lot the past year. That’s why you’ll need a new approach and strategy. We’ll give you 5 new ways to get more Instagram followers. Create a well-coordinated look for your Instagram feed Your Instagram feed is your landing page. It’s the first thing people will see when they check out [...]
What is Lip Sync Live and who is going to be using it? Lip Sync Live is Facebook’s upcoming service which aims to recapture the coveted 13-24 age demographic. Their decision to invest in this service for the Facebook ecosystem comes on the tails of their licensing deals with Sony/ATV Music Publishing, Warner Music [...]
Polls have become an integral part of the electronic music industry over the years. While controversial, they offer a unique opportunity for promotion for artists at any stage in their career and are an important aspect of building a reputation among the fan community. Although many artists have been called out in the past [...]
As the rise of electronic dance music has seen the live show elevated to a new status, the days of underground clubs with nothing more than a brooding sound system and bass-heavy beat have given way to full-on circus-style shows, laden with confetti cannons. But with fans flocking to festivals from far and near, [...]
Business problems are something that may occasionally be unavoidable over the course of your career. Although issues may seem earth shattering in the moment, you can often emerge unscathed if the issue is handled in the appropriate fashion. Sometimes disasters cannot be avoided; they can include issues like a negative reception for one of [...]
When you think of Tumblr, you think of a popular social media platform where a global audience appreciates unique content from creators of all sorts. Tumblr is known as a hub for “original content” and has grown to over 230 million active users. Knowing a few beneficial factors of Tumblr, how can you use [...]
The annual IMS Ibiza report has been released for 2018 and as always, the report covered a vast number of topics within the realms of EDM including DJ’s social media numbers, streaming growth, festivals, DJ’s earnings and digital music sales. In this article, we’ll be delving into the stats revealing EDM’s rapid exponential growth [...]
Email marketing is often slightly overlooked by artists on their way to the top. With social media having truly taken over, email-marketing campaigns can be left neglected by artists despite the huge level of potential they offer. Email campaigns are one of the most effective ways to reach your audience quickly, offering a unique [...]
In the current environment of the electronic dance music industry, most producers tend to focus their marketing efforts on their own country and where the majority of their fanbase is. Of course, this is a great idea when building up the foundations of your career. However, with multiple opportunities around the world to expand [...]
With the recent passage of key legislation surrounding music and the tech industry, Spotify has solidified itself as a building block to becoming a successful artist. While Spotify itself isn’t considered a Social Media platform and has limited the ways users can interact, it’s still an essential tool to building a fanbase given that [...]
Social media is becoming increasingly important by the day within the entertainment industry. But without an effective caption on your posts, it’s unlikely that your posts will drive a lot of engagement. An effective caption will essentially drive metrics such as likes, ticket sales to an event, or link clicks to a website. Therefore [...]
When it comes to your content, it’s vital for you to do everything to maximize your reach. One of the most important elements with maximizing your reach is to post at ideal times. Social media already has a large impact on who sees your content, so why not just post at perfect times for [...]
