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A common mistake that many people make when posting on social media is that they believe it’s okay to upload the same content to each platform. However, this is simply not the case. After all, every social network has features which allow you to optimize a post specifically on that platform. In the same [...]
Many producers within the music industry are constantly complaining about how the algorithm is ruining their career due to the extremely low organic reach. Therefore, you may see people asking their fans to “turn on notifications” because of their annoyance with the algorithm. But despite all of this, many people within EDM have threatened [...]
The relationship between an artist and their fans is one that has adapted gradually over the years. In the past, the separation between the two was much greater, and fans were rarely able to catch a glimpse of their favourite star, let alone hold a conversation with them. Back then, before the social media [...]
Negative naysayers and haters are something that the vast majority of producers have to deal with at some point in their artistic career. With people saying that your music isn’t great, or refusing to upload your song onto YouTube channels & Spotify playlists, it can be extremely off-putting when trying to develop a full-time [...]
Podcasts are an absolutely fantastic medium of audio consumption. After all, they allow you to absorb content whilst multitasking. Whether it’s cooking, driving, on the subway, or simply walking the dog, it’s a form of content that’s great for almost any occasion. But once you have a podcast out there, how do you grow [...]
Social media’s role in marketing and branding is at an all-time high. Its large outreach, speed and efficiency have changed the music scene, and the world forever. With branding and marketing being such a critical part of the music industry, the power that is social networks is a powerful one. However, boasting such a [...]
As many producers will be aware, the prospect of getting attention from social media platforms such as Instagram is not an easy process. However, the “stories” feature is a tool that allows people to connect with their audience outside of the main news feed. In this article, we’re going to discuss some capabilities of [...]
The truth is that scientists believe the odds of simply being born are roughly 400 trillion to 1. Yet alone the odds of becoming a music producer and financially sustaining yourself from your passion. And so with that in mind, we’re going to discuss how to stay motivated. You firstly have to ask yourself [...]
As an artist, Facebook ads will be an integral aspect of your marketing strategy. Reaching a large number of people through Facebook is now near impossible unless you conduct paid advertising unless one of your posts goes viral. Many underestimate the value of advertising on the platform, but it is one of the best [...]
Analysing your social media analytics is one of the most effective ways out there to learn more about the demographic of your fanbase. Through looking into the kind of people who are engaging with your content, you can discover exactly who you should be targeting when advertising. One of the best ways to analyse [...]
A Spotify pre-save campaign can provide you with seemingly endless benefits, from collecting email addresses to building excitement ahead of a release. There are several platforms out there making the process incredibly easy and low cost for artists, providing pre-save capabilities and running complex campaigns to run alongside. As the benefits of a Spotify [...]
QR (quick response) codes are an integral aspect of marketing. The easily scanned codes can hold all kinds of information, from discount coupons to web links. They are most commonly found on public signage, including adverts, enabling passers by to quickly scan the code on their mobile device in order to find out more. [...]
As an artist, one of the most vital components of maintaining an effective presence on social media is understanding your audience. Without knowing your audience, you will struggle to make a real connection and your engagement rate will suffer as a result. Many struggle to find the right methods for understanding their audience. Understanding [...]
Every artist will eventually reach a point in their career when they’ll no longer be able to manage their social media alone. Whether you decide to hand over your online presence entirely or still have access, you’ll need to effectively manage your social media team for the best results. Managing your social media through [...]
Although it has lost a proportion of its users over the last couple of years, Snapchat continues to form a vital aspect of social media campaigns. While the number of users has decreased over the last year, the platform is still popular among a large audience, making it a great tool for expanding your [...]
Whether you like it or not, “haters” are just a natural part of becoming successful within the entertainment industry. Whether the person is jealous, confused, or simply doesn’t like your music, dealing with criticism is certainly a difficult topic for pretty much everybody creating content. In this article, we’re going to discuss why people [...]
As a dance music producer, your images are a key part of your branding as well as your online image in general. You could think about press photos for example or images that have been shot by a photographer at an event where you have performed, but there’s a lot more to it. If [...]
The Instagram shadowban. It might have happened to you. Have you ever experienced a mysterious fallback of likes and comments on your posts? Then you might have fallen victim to the Instagram shadowban. There are 4 simple signs you need to check to see if you are shadowbanned. Have you noticed a sudden: drop in [...]
Live video streaming is a fun, engaging way to connect with your subscribers and grow your audience. You can share your story and allow others to connect and engage with you in real time. But Messenger bots allow you to create a personalized “choose your own adventure” experience. You can also leverage bots to provide people with relevant [...]
Live video streaming is a fun, engaging way to connect with your subscribers and grow your audience. You can share your story and allow others to connect and engage with you in real time. But Messenger bots allow you to create a personalized “choose your own adventure” experience. You can also leverage bots to provide people with relevant [...]
