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Within the music industry, fear is something that constantly holds people back. It may be for several reasons: failure, rejection, unsure of the outcome etc. Regardless of the reason, there are many steps that can be taken in order to overcome fear so that you can achieve your ambitions. Franklin D. Roosevelt, a former [...]
Over the years, an artist’s image has become an increasingly important aspect of their branding. Gone are the days when DJs could simply show up to their sets in all-black clothing. Now, having the right image is much more vital than ever before. With so many examples of artists using their clothing and appearance [...]
With Facebook forming an integral part of every online marketing campaign, it is vital to ensure that you are making the most of advertising on the platform. One of the methods for expanding your reach that is often forgotten by artists, is the Facebook page preview, which is shown when users hover their mouse [...]
As an artist, selling merchandise is a vital part of your career. Whether you choose to create a huge store with a wide variety of items for sale or to simply sell one t-shirt displaying your logo, your merchandise store can provide a great source of revenue. Although it is vital to host a [...]
What is Lip Sync Live and who is going to be using it? Lip Sync Live is Facebook’s upcoming service which aims to recapture the coveted 13-24 age demographic. Their decision to invest in this service for the Facebook ecosystem comes on the tails of their licensing deals with Sony/ATV Music Publishing, Warner Music [...]
Polls have become an integral part of the electronic music industry over the years. While controversial, they offer a unique opportunity for promotion for artists at any stage in their career and are an important aspect of building a reputation among the fan community. Although many artists have been called out in the past [...]
No matter how great your music is, one of the biggest challenges in this industry is to gain the right exposure for your work, and ensure that your audience is being maximized. Here are a few simple tips which can really help your work to reach the masses, and in turn, help grow your [...]
As the rise of electronic dance music has seen the live show elevated to a new status, the days of underground clubs with nothing more than a brooding sound system and bass-heavy beat have given way to full-on circus-style shows, laden with confetti cannons. But with fans flocking to festivals from far and near, [...]
At a point in your career, it becomes necessary to hire a design agency to develop branding for your persona. Although hiring a design agency can be much more costly than hiring an individual designer, the benefit is that the work produced is likely to be of a higher quality, and will likely be [...]
Business problems are something that may occasionally be unavoidable over the course of your career. Although issues may seem earth shattering in the moment, you can often emerge unscathed if the issue is handled in the appropriate fashion. Sometimes disasters cannot be avoided; they can include issues like a negative reception for one of [...]
When you think of Tumblr, you think of a popular social media platform where a global audience appreciates unique content from creators of all sorts. Tumblr is known as a hub for “original content” and has grown to over 230 million active users. Knowing a few beneficial factors of Tumblr, how can you use [...]
Email marketing is often slightly overlooked by artists on their way to the top. With social media having truly taken over, email-marketing campaigns can be left neglected by artists despite the huge level of potential they offer. Email campaigns are one of the most effective ways to reach your audience quickly, offering a unique [...]
In the current environment of the electronic dance music industry, most producers tend to focus their marketing efforts on their own country and where the majority of their fanbase is. Of course, this is a great idea when building up the foundations of your career. However, with multiple opportunities around the world to expand [...]
Podcasts are a great way of creating content around a subject you love. If you’re a music producer, you could create one around music production tips. If you’re a journalist, you could create one around interviews. The possibilities are pretty much endless. But you might be surprised as to how easy it can be [...]
Given the rise of the internet, consumers have been able to control the type of media they consume now more than ever. As a result, learning how to properly market yourself as an artist will play an integral role in your brand’s overall growth and success. You’ll need to understand the different marketing avenues [...]
Social media is becoming increasingly important by the day within the entertainment industry. But without an effective caption on your posts, it’s unlikely that your posts will drive a lot of engagement. An effective caption will essentially drive metrics such as likes, ticket sales to an event, or link clicks to a website. Therefore [...]
When it comes to your content, it’s vital for you to do everything to maximize your reach. One of the most important elements with maximizing your reach is to post at ideal times. Social media already has a large impact on who sees your content, so why not just post at perfect times for [...]
Within the music industry, procrastination can be pretty common among producers. After all, you might not want to finish the 30 tracks sitting on your computer, or actually get the pre-release promotion of your new track sorted. But what’s important to understand is that these are the exact tasks that end up furthering your [...]
After producing your latest track, one of the key steps in elevating your career is to get your music in the hands of the people who can help you take it to the next level. But with so many aspiring DJs and producers trying to get their tracks heard, how can you make sure [...]
Within the music industry, the general use of Facebook is often blurred between business and personal. After all, with a lot of people sharing memes and music amongst colleagues within their genre/company, it is certainly a platform that has allowed us to become more connected. Yet when it comes to networking, LinkedIn often takes [...]
