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Messenger bots are one of the most useful technological advances in recent years for marketing. With the ability to advertise your releases and connect with your fans, bots provide the ability to advertise your content in a much more organic fashion. Bots can perform a number of activities, from gathering email addresses to responding [...]
Living in traditional cultural cities is no longer mandatory to having a successful career due to the opportunities presented with working remotely. However, it certainly helps. As technology gets more advanced in the modern age, the music industry is constantly expanding into new realms. With the likes of artist managers, journalists, graphic designers etc [...]
As a producer, you’ll always have to play a role in the content you distribute. Whether you’re at the start of your career and must create everything yourself, or you’re fully established and need to direct others to create on your behalf, content is something that should always be part of your artist strategy. [...]
Giving away music for free is something that many people within the music industry still find controversial. They believe that consumers should still pay the 99 cents for every single song - like they used to 5 years ago. But, as many people who are smart know, that’s simply not the case anymore. Music [...]
So your biography is written, your press shots have been approved, and your social media accounts are good to go. But being a producer of DJ in 2018 is about so much more than just building your fanbase, and the hardest part - for even the world’s biggest superstars - comes in learning how [...]
With Instagram forming such an integral aspect of online marketing campaigns, it is now more important than ever to take a look back at your analytics. Without assessing which posts performed well and which did not, it is impossible to really evolve your strategy and improve your future content. As an artist, a proportion [...]
Twitter differs widely from most of the other social media platforms out there. The site is much more driven by opinions and much less visual than Instagram meaning that your strategy should differ somewhat. Ever since the platform’s character limit was doubled from 140 to 280, users have had much more chance to express [...]
Many people within the music industry hold a common belief that in order to be successful, it is essential to be living in Amsterdam, Los Angeles, or another cultural hub for electronic dance music. Despite that, more & more people are achieving their dreams from far-flung corners of the globe. For example, a producer [...]
The debate about whether social media posts should be automated is one that has gone on for years. With each side having very reasonable & valid arguments, it comes as no surprise to learn that the majority of producers within the electronic music industry have conflicting ideas as to what will work best for [...]
Throughout the past few years, it has become undeniable that hip-hop and EDM are fusing together to create hybrid tracks of the two genres. With the likes of Tiësto teaming up with Post Malone, this movement within culture hasn’t gone unnoticed. Therefore in this article, we’re going to discuss why more EDM producers are [...]
When starting your career as an artist, you will find that most of your promotion has to be self-published. This is everything from social media posts to email newsletters, and with so many outlets to cover; it can be tiring and stressful to manage all of the content yourself. There will come a time [...]
Have you ever looked at an iPhone, and wondered how Apple manage to sell so many? Have you ever wondered how Apple are able to brand themselves so well to a point in which they’re able to charge thousands of dollars for a phone? Apple’s marketing department is filled with creative geniuses which are [...]
In order to really gain a huge volume of votes, you must reach out to as many fans as possible and encourage them to vote.
Have you ever wondered how a piece of content goes incredibly viral within a matter of hours? Have you ever wondered how memes rise to the top of the internet and become celebrated worldwide? If you have any type of question regarding virality on the internet, Reddit is probably the answer. No matter how [...]
Turning your social media followers into real fans is one of the most important aspects of your online marketing strategy. The reality is that without fans, your music cannot possibly reach the heights that it should. Having a small number of dedicated fans is far more valuable than having thousands of followers that don’t [...]
Many now regard Instagram as the most influential social media platform out there. It has been the fastest growing social network of 2018 so far and looks set to only increase its influence globally into 2019 and beyond. As the most artistic of the social platforms, it comes as no surprise that artists are [...]
When it comes to forging a successful career in 2018 and beyond, so much of a DJ or producer’s career now takes place outside of the studio, and away from the music that defines their career. The first place to begin is always the social media biography. Whether visitors are inquisitive fans looking to find [...]
With Instagram forming such an integral aspect of online marketing campaigns, it is now more important than ever to take a look back at your analytics. Without assessing which posts performed well and which did not, it is impossible to really evolve your strategy and improve your future content. As an artist, a proportion [...]
Sales within the music industry is a topic that’s certainly not talked about enough within the EDM community. Despite all the great branding that’s regularly exhibited on social networks, the majority of musicians aren’t great at sales in the slightest. After all, most people seem to consider “check my song out on Spotify” a [...]
Artist manager Carloalberto Cavallotti started his career in 2015 and since then has been working with a variety of artists in the electronic music industry. Having worked with a number of artists each at different levels in their careers, he has a huge amount of experience when it comes to artist management. As a [...]
