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Twitch is undoubtedly one of the biggest social media platforms right now. Enabling the ability for influencers to play video games and create a full-time income from their passion, the phenomenon of e-sports has certainly taken over the entire world. With multiple stadiums being sold out for e-sports events, and the activity gaining a [...]
As an artist, a lot of the content you share will originate on your phone. Particularly on tour, much of what you share with the world will be photos taken on your device. In the world of marketing, there is nothing worse than content that is of a low quality. Low-resolution images will negatively [...]
One of the most commonly asked questions by artists is how to increase excitement ahead of the release of a track or album. This can be a difficult task, especially if you haven’t yet amassed a large worldwide fanbase. One of the newest tactics for generating interest around a release is the pre-save feature, [...]
In a previous article, we discussed the importance of using the pre-save feature on Spotify, Apple Music and Deezer to create anticipation around a specific release. By allowing users to pre-save your track or album you create the perfect opportunity for gaining limited access to your fans’ Spotify accounts, enabling you to insert your [...]
Do you use Instagram videos in your marketing? With the social media app's new feature, IGTV, now in full flow, here is what you need to know about successfully using the platform for marketing purposes. Set up your channel Videos must be in vertical or portrait mode. The ideal size ratio is 9:16, but a [...]
As an artist, you’ll find that you will consistently be receiving messages from your fans. One of the biggest difficulties in scheduling your day is finding the time to respond to these messages. While many messages may simply be declarations of support that do not require a written response, but simply an emoji or [...]
Messenger bots are one of the most useful technological advances in recent years for marketing. With the ability to advertise your releases and connect with your fans, bots provide the ability to advertise your content in a much more organic fashion. Bots can perform a number of activities, from gathering email addresses to responding [...]
As a producer, you’ll always have to play a role in the content you distribute. Whether you’re at the start of your career and must create everything yourself, or you’re fully established and need to direct others to create on your behalf, content is something that should always be part of your artist strategy. [...]
With Instagram forming such an integral aspect of online marketing campaigns, it is now more important than ever to take a look back at your analytics. Without assessing which posts performed well and which did not, it is impossible to really evolve your strategy and improve your future content. As an artist, a proportion [...]
The debate about whether social media posts should be automated is one that has gone on for years. With each side having very reasonable & valid arguments, it comes as no surprise to learn that the majority of producers within the electronic music industry have conflicting ideas as to what will work best for [...]
Although electronic artists may have no problem crafting a beautiful melody, many have difficulty putting together lyrics to accompany it. Every artist has their strengths and weaknesses, while some pride themselves on their lyrics, others don’t find songwriting an easy task. Everyone has their own approach when putting together lyrics, but one of the [...]
With Instagram forming such an integral aspect of online marketing campaigns, it is now more important than ever to take a look back at your analytics. Without assessing which posts performed well and which did not, it is impossible to really evolve your strategy and improve your future content. As an artist, a proportion [...]
A key step to furthering your career is via a music-based podcast. Music is the common denominator that joins all of us, and it’s a way of sharing memories or introducing us to new artists, songs, and even styles. Once you’ve determined your show’s theme (this should be loosely based on your own musical [...]
With many people wishing to download media content for free, music piracy has been on the rise over the past few years. With the ability to hurt both emerging and established artists, the damage is often a lot worse than people tend to think. In this article, we’re going to discuss how music piracy [...]
QR (quick response) codes are an integral aspect of marketing. The easily scanned codes can hold all kinds of information, from discount coupons to web links. They are most commonly found on public signage, including adverts, enabling passers by to quickly scan the code on their mobile device in order to find out more. [...]
Every artist will eventually reach a point in their career when they’ll no longer be able to manage their social media alone. Whether you decide to hand over your online presence entirely or still have access, you’ll need to effectively manage your social media team for the best results. Managing your social media through [...]
Since EDM hit the mainstream in a huge way around the start of this past decade, the electronic music bubble has seemingly grown to a size that is bigger than anything any expert could have predicted. But with technologies constantly changing, one of the key areas that many DJs and producers look to is [...]
The question that every concert promoter or festival organisation wishes to answer is the following: can you ensure that digital fans really purchase a ticket for a festival or concert for a particular artist, such as Armin van Buuren? Predictive digital fans This answer is not only a resounding yes, but can be taken [...]
Despite being difficult to monetize due to the platforms they’re distributed to, Podcasts have experienced tremendous popularity over the past several years. However, with a mainstream audience now falling in love with this content medium, services such as Spotify have allowed creators to monetize their work. In this article, we’re going to discuss how [...]
Music streaming service Deezer may not be the most popular platform in its field but has just made one of the most interesting developments the music industry has ever seen. The French platform has developed an AI system that can easily detect a song’s mood, an advancement that could change the way music recommendations [...]
