Your location:
Although it has lost a proportion of its users over the last couple of years, Snapchat continues to form a vital aspect of social media campaigns. While the number of users has decreased over the last year, the platform is still popular among a large audience, making it a great tool for expanding your [...]
Whether you like it or not, “haters” are just a natural part of becoming successful within the entertainment industry. Whether the person is jealous, confused, or simply doesn’t like your music, dealing with criticism is certainly a difficult topic for pretty much everybody creating content. In this article, we’re going to discuss why people [...]
The Instagram shadowban. It might have happened to you. Have you ever experienced a mysterious fallback of likes and comments on your posts? Then you might have fallen victim to the Instagram shadowban. There are 4 simple signs you need to check to see if you are shadowbanned. Have you noticed a sudden: drop in [...]
The question that every concert promoter or festival organisation wishes to answer is the following: can you ensure that digital fans really purchase a ticket for a festival or concert for a particular artist, such as Armin van Buuren? Predictive digital fans This answer is not only a resounding yes, but can be taken [...]
Despite being difficult to monetize due to the platforms they’re distributed to, Podcasts have experienced tremendous popularity over the past several years. However, with a mainstream audience now falling in love with this content medium, services such as Spotify have allowed creators to monetize their work. In this article, we’re going to discuss how [...]
With the electronic music industry well and truly booming in China, it is now more important than ever to tap into the market. Due to the differences in use of social media networks when compared with the rest of the world, it can be difficult to reach out to the Chinese audience. People in [...]
Music streaming service Deezer may not be the most popular platform in its field but has just made one of the most interesting developments the music industry has ever seen. The French platform has developed an AI system that can easily detect a song’s mood, an advancement that could change the way music recommendations [...]
Facebook ads are certainly a wonderful way to promote your website or Spotify track. But if you don’t know what you’re doing, the whole process may lack results, and thus you’ll end up feeling frustrated. Many people try to use the wrong ads objective to achieve a certain result, and so they end up [...]
Sales within the music industry is a topic that’s certainly not talked about enough within the EDM community. Despite all the great branding that’s regularly exhibited on social networks, the majority of musicians aren’t great at sales in the slightest. After all, most people seem to consider “check my song out on Spotify” a [...]
Every month up to 1.5 billion people actively use the YouTube platform. The platform ranks second only to Facebook whose monthly active users reach 2 billion. YouTube is the market leader for video content, video sharing and video marketing. The potential audience for every video you upload is immense and for that reason, YouTube [...]
Amazon Alexa, Google Home, Apple HomePod. They have one thing in common: they are the way in which consumers will search over the coming years. With Alexa overtaking the likes of Facebook, Spotify, Instagram (and many others) as number one in the app store around the world, it is undeniable that voice is beginning [...]
A key step to furthering your career is via a music-based podcast. Music is the common denominator that joins all of us, and it’s a way of sharing memories or introducing us to new artists, songs, and even styles. Once you’ve determined your show’s theme (this should be loosely based on your own musical [...]
Music streaming service Deezer may not be the most popular platform in its field but has just made one of the most interesting developments the music industry has ever seen. The French platform has developed an AI system that can easily detect a song’s mood, an advancement that could change the way music recommendations [...]
Ever since its release in 2017, Fortnite has been a household name around the globe, quickly becoming one of the most famous games the world has ever seen. Particularly during the first year, the game had an unrivalled level of popularity, with many gamers of all ages becoming increasingly addicted to its battle royale [...]
Established in 1985, the Winter Music Conference has continually maintained an important role within the electronic music industry. Running alongside Miami Music Week, the conference is held once a year during March, and draws an international crowd of producers, fans, and industry professionals. Fast-forward to current day, and it’s now one of the most [...]
Instagram is undoubtedly one of the largest social media platforms in the current landscape of our society. Owned by Facebook, the social media giant recently announced that Instagram, the photo and video content distribution platform, had approached 1 billion active monthly users on the site. To put things into context, that’s roughly 1 in [...]
Held annually in March, Miami Music Week remains an integral aspect of the electronic music industry and looks set to continue to have a huge influence way into the future. There are three main aspects to the event, the Winter Music Conference (WMC), Miami Music Week (MMW), and Ultra Music Festival. WMC and MMW [...]
LinkedIn is often a misunderstood platform within the artist community. Many have falsely gained the opinion that it is simply a platform for corporate interaction between people of specific industries without artistic pursuits. In fact, this couldn’t be further from the truth, and those making the most of LinkedIn are greatly benefitting from it [...]
Asia’s biggest music conference is set to return from 7-10 March in Kuala Lumpur, welcoming industry professionals from around the globe. With the industry experiencing such exponential growth in Asia, it comes as no surprise that the conference is growing in popularity at an impressive rate. We will be attending this year’s conference to [...]
Facebook is undoubtedly one of the biggest social media platforms out there. With billions of active monthly users every single month, it comes as no surprise to learn that Mark Zuckerberg has become a well-respected cultural figure over the past decade or so. But with organic reach slowing even further, many producers are starting [...]
