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Many now regard Instagram as the most influential social media platform out there. It has been the fastest growing social network of 2018 so far and looks set to only increase its influence globally into 2019 and beyond. As the most artistic of the social platforms, it comes as no surprise that artists are [...]
Sales within the music industry is a topic that’s certainly not talked about enough within the EDM community. Despite all the great branding that’s regularly exhibited on social networks, the majority of musicians aren’t great at sales in the slightest. After all, most people seem to consider “check my song out on Spotify” a [...]
With its ever-expanding reach, social media permeates nearly every aspect of our daily lives. Yet, despite having the opportunity to connect with people across the globe, it’s rare that we use this ability to its full potential. As a growing artist, it’s important to understand who your target audience is and how and when [...]
You don’t need to be a selfie queen or an amazing photographer to grow your audience on Instagram. Instead, a lot of the growth is focused on strategy. Here are some strategies to help you with your Instagram engagement and growth. Optimize your hashtags Hashtags are undoubtedly a great way to get discovered by [...]
The problem these days is that artists and musicians resort to already crowded social platforms, while the aim is to stand out. A podcast is a perfect way to be different, build your storyline as an artist and connect with your audience in an original and more in-depth way. You can look at a [...]
Whether you like it or not, “haters” are just a natural part of becoming successful within the entertainment industry. Whether the person is jealous, confused, or simply doesn’t like your music, dealing with criticism is certainly a difficult topic for pretty much everybody creating content. In this article, we’re going to discuss why people [...]
A key step to furthering your career is via a music-based podcast. Music is the common denominator that joins all of us, and it’s a way of sharing memories or introducing us to new artists, songs, and even styles. Once you’ve determined your show’s theme (this should be loosely based on your own musical [...]
Amazon Alexa, Google Home, Apple HomePod. They have one thing in common: they are the way in which consumers will search over the coming years. With Alexa overtaking the likes of Facebook, Spotify, Instagram (and many others) as number one in the app store around the world, it is undeniable that voice is beginning [...]
Many artists limit their creativity and simply focus on their music alone. At the earliest stages of your career, in particular, you’ll need to work on a number of different aspects, from content creation to advertising. Although your music will always be your main focus, content creation is an incredibly valuable aspect of your [...]
Messenger bots continue to grow in popularity and are now commonly used by most of the top artists and brands in the music industry. The benefits provided by these bots are endless both for fans and artists, they offer a unique opportunity to connect with your audience. One of the most beneficial aspects of [...]
Your website is the window to your brand as an artist, giving visitors an insight into who you are and what you represent. Often, visiting your website will be the first interaction a potential fan will have with your brand, making it vital to give a good first impression. There are a diverse array [...]
A common mistake that many people make when posting on social media is that they believe it’s okay to upload the same content to each platform. However, this is simply not the case. After all, every social network has features which allow you to optimize a post specifically on that platform. In the same [...]
The relationship between an artist and their fans is one that has adapted gradually over the years. In the past, the separation between the two was much greater, and fans were rarely able to catch a glimpse of their favourite star, let alone hold a conversation with them. Back then, before the social media [...]
Podcasts are an absolutely fantastic medium of audio consumption. After all, they allow you to absorb content whilst multitasking. Whether it’s cooking, driving, on the subway, or simply walking the dog, it’s a form of content that’s great for almost any occasion. But once you have a podcast out there, how do you grow [...]
Social media’s role in marketing and branding is at an all-time high. Its large outreach, speed and efficiency have changed the music scene, and the world forever. With branding and marketing being such a critical part of the music industry, the power that is social networks is a powerful one. However, boasting such a [...]
As an artist, Facebook ads will be an integral aspect of your marketing strategy. Reaching a large number of people through Facebook is now near impossible unless you conduct paid advertising unless one of your posts goes viral. Many underestimate the value of advertising on the platform, but it is one of the best [...]
Analysing your social media analytics is one of the most effective ways out there to learn more about the demographic of your fanbase. Through looking into the kind of people who are engaging with your content, you can discover exactly who you should be targeting when advertising. One of the best ways to analyse [...]
A Spotify pre-save campaign can provide you with seemingly endless benefits, from collecting email addresses to building excitement ahead of a release. There are several platforms out there making the process incredibly easy and low cost for artists, providing pre-save capabilities and running complex campaigns to run alongside. As the benefits of a Spotify [...]
QR (quick response) codes are an integral aspect of marketing. The easily scanned codes can hold all kinds of information, from discount coupons to web links. They are most commonly found on public signage, including adverts, enabling passers by to quickly scan the code on their mobile device in order to find out more. [...]
As an artist, one of the most vital components of maintaining an effective presence on social media is understanding your audience. Without knowing your audience, you will struggle to make a real connection and your engagement rate will suffer as a result. Many struggle to find the right methods for understanding their audience. Understanding [...]
