Your location:
What is Lip Sync Live and who is going to be using it? Lip Sync Live is Facebook’s upcoming service which aims to recapture the coveted 13-24 age demographic. Their decision to invest in this service for the Facebook ecosystem comes on the tails of their licensing deals with Sony/ATV Music Publishing, Warner Music [...]
Polls have become an integral part of the electronic music industry over the years. While controversial, they offer a unique opportunity for promotion for artists at any stage in their career and are an important aspect of building a reputation among the fan community. Although many artists have been called out in the past [...]
No matter how great your music is, one of the biggest challenges in this industry is to gain the right exposure for your work, and ensure that your audience is being maximized. Here are a few simple tips which can really help your work to reach the masses, and in turn, help grow your [...]
Making music can be a lot of fun, but once completed you will have a very important question to ask. How can you release your music for people to hear on every platform out there? Easy. Digital distribution services such as CDBaby, RouteNote, and Soundrop have acknowledged the need to get your music out [...]
The annual IMS Ibiza report has been released for 2018 and as always, the report covered a vast number of topics within the realms of EDM including DJ’s social media numbers, streaming growth, festivals, DJ’s earnings and digital music sales. In this article, we’ll be delving into the stats revealing EDM’s rapid exponential growth [...]
Throughout the age of EDM, music producers have constantly been investing time and money into their careers. Whether it’s producers with a long-lasting legacy such as Eric Prydz or Tiësto, or upcoming artists making a dent in the industry, a commitment of time is essential to becoming successful. Our fascination with a producer making [...]
Email marketing is often slightly overlooked by artists on their way to the top. With social media having truly taken over, email-marketing campaigns can be left neglected by artists despite the huge level of potential they offer. Email campaigns are one of the most effective ways to reach your audience quickly, offering a unique [...]
In the current environment of the electronic dance music industry, most producers tend to focus their marketing efforts on their own country and where the majority of their fanbase is. Of course, this is a great idea when building up the foundations of your career. However, with multiple opportunities around the world to expand [...]
With the recent passage of key legislation surrounding music and the tech industry, Spotify has solidified itself as a building block to becoming a successful artist. While Spotify itself isn’t considered a Social Media platform and has limited the ways users can interact, it’s still an essential tool to building a fanbase given that [...]
Social media is becoming increasingly important by the day within the entertainment industry. But without an effective caption on your posts, it’s unlikely that your posts will drive a lot of engagement. An effective caption will essentially drive metrics such as likes, ticket sales to an event, or link clicks to a website. Therefore [...]
When it comes to your content, it’s vital for you to do everything to maximize your reach. One of the most important elements with maximizing your reach is to post at ideal times. Social media already has a large impact on who sees your content, so why not just post at perfect times for [...]
After producing your latest track, one of the key steps in elevating your career is to get your music in the hands of the people who can help you take it to the next level. But with so many aspiring DJs and producers trying to get their tracks heard, how can you make sure [...]
Within the music industry, the general use of Facebook is often blurred between business and personal. After all, with a lot of people sharing memes and music amongst colleagues within their genre/company, it is certainly a platform that has allowed us to become more connected. Yet when it comes to networking, LinkedIn often takes [...]
When it comes to your social media channels, Facebook is still one of the most important tools to utilize, providing a potentially huge output. One of the key parts of Facebook as a DJ or producer is your page previews. These appear when someone hovers over a link to your Facebook page. For example, people [...]
As the world’s leading music streaming platform, Spotify continues to increase its influence globally with every passing year. That being said, there have recently been reports around Apple Music overtaking Spotify in the future in terms of users, particularly in locations like the US, where Apple Music is predicted to overtake Spotify by the [...]
Over the years, polls have come to play a huge role in the electronic music industry. Although a subject for much debate among fans and industry professionals alike, something that cannot be denied is the influence polls have on the shape of the industry as a whole. From dictating artist fees to providing exposure [...]
As one of the world’s most influential companies, and the world’s leading search engine, Google has a huge degree of influence in the advertising world. Although first and foremost a search engine, the site introduced AdWords in 2000, allowing companies to advertise their content seamlessly amongst search results. AdWords has now earned Google $32.2 [...]
As an artist, your yearly marketing campaign will have a huge influence on the level of success you are able to achieve. With a marketing campaign, a budget also needs to be allocated to ensure that each segment of the campaign flows smoothly as the year progresses. Without a budget plan, individuals and organizations [...]
As Instagram continues to play a huge role in the success of artists, it is imperative to make sure that your strategy is effective. The only way to thoroughly analyse whether your content is working to your advantage is to take a closer look at the analytics behind your page. Alongside the main analytics, [...]
