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The debate about live mixing vs pre-recorded sets is one that has lasted throughout the dance music industry’s lifetime. Without a definitive answer, this is a debate that can often spark strong opinions within the artist community, as well as the fan community. There are many who argue firmly that artists must mix live [...]
In a previous article we debated the benefits of hiring a ghost producer, and discussed the benefits of working with artists in order to achieve optimum creativity. Now, we’re going to look at current opinion within the industry, and whether it is now socially acceptable to use ghost producers, in contrast to previous years. [...]
Social media Marketing is becoming a lot more important for music producers lately. Even if your music is great, it won’t reach anybody without the correct and most effective distribution methods. But simply creating a profile and waiting for the followers to come is not a viable strategy for anybody truly desiring success. Instead, [...]
One of the most commonly asked questions by artists is how to increase excitement ahead of the release of a track or album. This can be a difficult task, especially if you haven’t yet amassed a large worldwide fanbase. One of the newest tactics for generating interest around a release is the pre-save feature, [...]
In a previous article, we discussed the importance of using the pre-save feature on Spotify, Apple Music and Deezer to create anticipation around a specific release. By allowing users to pre-save your track or album you create the perfect opportunity for gaining limited access to your fans’ Spotify accounts, enabling you to insert your [...]
With social media now playing an active role in the careers of producers, it is often a great point of focus for artists looking to improve their visibility on a global scale. While many aim to grow their numbers and achieve as much exposure as possible, they use tactics specifically devised for promoting sales. [...]
Many producers struggle to understand the basics of music publishing, and how a publisher can help your career. Generally, you will assign a track to a publishing company in exchange for a percentage of royalties. In return, the publishing company will exploit the track. In this article, we’re going to discuss the basics of [...]
Music producers are often faced with dozens of opportunities every day. Whether it’s networking with people at their favourite record label, meeting their favourite producer, or simply getting a new song finished, they are constantly bombarded with ways to progress their career. Despite all of this, many carry a pessimistic view that leads them [...]
Social media return on investment (ROI) is heavily debated within the music industry. Is it worth the amount of time spent? Can it make your brand bigger? What benefits does it actually provide? Those are all questions that we’re going to cover in this article. First of all, what is a return on investment [...]
Do you use Instagram videos in your marketing? With the social media app's new feature, IGTV, now in full flow, here is what you need to know about successfully using the platform for marketing purposes. Set up your channel Videos must be in vertical or portrait mode. The ideal size ratio is 9:16, but a [...]
Pre-save campaigns through streaming services are undoubtedly one of the very best ways to drum up excitement ahead of the release of a track or album. Allowing you to ensure that your most dedicated fans receive your new music instantly, the feature is a great method for generating an increased volume of streams and [...]
Introduced just last year, IGTV has already made a huge impact on the marketing industry. Built as an aspect of Instagram’s platform, the service allows users to upload vertical videos of up to 10 minutes in length, or 60 minutes if you have a verified or popular account. IGTV provides even further opportunities for [...]
As an artist, you’ll find that you will consistently be receiving messages from your fans. One of the biggest difficulties in scheduling your day is finding the time to respond to these messages. While many messages may simply be declarations of support that do not require a written response, but simply an emoji or [...]
Messenger bots are one of the most useful technological advances in recent years for marketing. With the ability to advertise your releases and connect with your fans, bots provide the ability to advertise your content in a much more organic fashion. Bots can perform a number of activities, from gathering email addresses to responding [...]
Living in traditional cultural cities is no longer mandatory to having a successful career due to the opportunities presented with working remotely. However, it certainly helps. As technology gets more advanced in the modern age, the music industry is constantly expanding into new realms. With the likes of artist managers, journalists, graphic designers etc [...]
As a producer, you’ll always have to play a role in the content you distribute. Whether you’re at the start of your career and must create everything yourself, or you’re fully established and need to direct others to create on your behalf, content is something that should always be part of your artist strategy. [...]
Giving away music for free is something that many people within the music industry still find controversial. They believe that consumers should still pay the 99 cents for every single song - like they used to 5 years ago. But, as many people who are smart know, that’s simply not the case anymore. Music [...]
So your biography is written, your press shots have been approved, and your social media accounts are good to go. But being a producer of DJ in 2018 is about so much more than just building your fanbase, and the hardest part - for even the world’s biggest superstars - comes in learning how [...]
With Instagram forming such an integral aspect of online marketing campaigns, it is now more important than ever to take a look back at your analytics. Without assessing which posts performed well and which did not, it is impossible to really evolve your strategy and improve your future content. As an artist, a proportion [...]
Twitter differs widely from most of the other social media platforms out there. The site is much more driven by opinions and much less visual than Instagram meaning that your strategy should differ somewhat. Ever since the platform’s character limit was doubled from 140 to 280, users have had much more chance to express [...]
