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Many people within the music industry hold a common belief that in order to be successful, it is essential to be living in Amsterdam, Los Angeles, or another cultural hub for electronic dance music. Despite that, more & more people are achieving their dreams from far-flung corners of the globe. For example, a producer [...]
The debate about whether social media posts should be automated is one that has gone on for years. With each side having very reasonable & valid arguments, it comes as no surprise to learn that the majority of producers within the electronic music industry have conflicting ideas as to what will work best for [...]
Throughout the past few years, it has become undeniable that hip-hop and EDM are fusing together to create hybrid tracks of the two genres. With the likes of Tiësto teaming up with Post Malone, this movement within culture hasn’t gone unnoticed. Therefore in this article, we’re going to discuss why more EDM producers are [...]
When starting your career as an artist, you will find that most of your promotion has to be self-published. This is everything from social media posts to email newsletters, and with so many outlets to cover; it can be tiring and stressful to manage all of the content yourself. There will come a time [...]
As your career progresses, much of your focus will often resolve around the creative and marketing aspects. These are the aspects of your career that enable you to grow and increase your income. Due to this, it is all too easy to pour all of your resources into making sure you are doing everything [...]
Have you ever looked at an iPhone, and wondered how Apple manage to sell so many? Have you ever wondered how Apple are able to brand themselves so well to a point in which they’re able to charge thousands of dollars for a phone? Apple’s marketing department is filled with creative geniuses which are [...]
Although electronic artists may have no problem crafting a beautiful melody, many have difficulty putting together lyrics to accompany it. Every artist has their strengths and weaknesses, while some pride themselves on their lyrics, others don’t find songwriting an easy task. Everyone has their own approach when putting together lyrics, but one of the [...]
With most producers using streaming as their primary source of income, many seem to overlook the possibility of sync placements of their music within TV and film. However, these placements can be extremely lucrative when successful. Whether it’s a movie, video game, film trailer, or TV show, licensing your music to media companies can [...]
Sleep is something that’s often debated amongst the electronic music community. With work ethic being pushed extremely strongly by producers and industry executives alike, it comes as no surprise to learn that many producers and DJs are currently sacrificing their sleep in order to progress their career at an accelerated rate. But what are [...]
Have you ever wondered how a piece of content goes incredibly viral within a matter of hours? Have you ever wondered how memes rise to the top of the internet and become celebrated worldwide? If you have any type of question regarding virality on the internet, Reddit is probably the answer. No matter how [...]
Over the past few months, we've seen multiple figures within the industry complain that the music industry is no longer profitable, and they wish it could go back to how it used to be. In reality, it’s more profitable than ever before. With brand partnerships and Facebook advertising for events taking centre stage, it [...]
Turning your social media followers into real fans is one of the most important aspects of your online marketing strategy. The reality is that without fans, your music cannot possibly reach the heights that it should. Having a small number of dedicated fans is far more valuable than having thousands of followers that don’t [...]
The debate between plagiarism and creativity is one that has gone on for decades within the music industry. With notable cases such as Robin Thicke’s 'Blurred Lines', as well as many others, it is something that is often talked about & surrounded in controversy. Is it acceptable to copy someone else’s composition? Or is [...]
Many now regard Instagram as the most influential social media platform out there. It has been the fastest growing social network of 2018 so far and looks set to only increase its influence globally into 2019 and beyond. As the most artistic of the social platforms, it comes as no surprise that artists are [...]
When it comes to forging a successful career in 2018 and beyond, so much of a DJ or producer’s career now takes place outside of the studio, and away from the music that defines their career. The first place to begin is always the social media biography. Whether visitors are inquisitive fans looking to find [...]
With Instagram forming such an integral aspect of online marketing campaigns, it is now more important than ever to take a look back at your analytics. Without assessing which posts performed well and which did not, it is impossible to really evolve your strategy and improve your future content. As an artist, a proportion [...]
Sales within the music industry is a topic that’s certainly not talked about enough within the EDM community. Despite all the great branding that’s regularly exhibited on social networks, the majority of musicians aren’t great at sales in the slightest. After all, most people seem to consider “check my song out on Spotify” a [...]
Artist manager Carloalberto Cavallotti started his career in 2015 and since then has been working with a variety of artists in the electronic music industry. Having worked with a number of artists each at different levels in their careers, he has a huge amount of experience when it comes to artist management. As a [...]
Reverse engineering your ambitions is an extremely efficient way to go about achieving your dreams within the music industry. After all, it provides clarity of the vision and the steps that you need to take in order to get there. In this article, we’re going to talk about what the art of reverse engineering [...]
Selecting an image for your Spotify profile may seem like an easy decision, but plenty of artists upload an image not suited to their profile, and in doing so, they don’t portray themselves as well as they could. Being represented well on Spotify is vital, as the platform still dominates the music streaming industry, [...]
