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You’re a dance music producer who’s decided to really make a name for yourself in the music industry – so what’s your first course of action? Choosing an effective, unique and recognizable artist name. You need your brand and social presence to be so strong that your music, website and videos are easily discovered [...]
Many artists limit their creativity and simply focus on their music alone. At the earliest stages of your career, in particular, you’ll need to work on a number of different aspects, from content creation to advertising. Although your music will always be your main focus, content creation is an incredibly valuable aspect of your [...]
Messenger bots continue to grow in popularity and are now commonly used by most of the top artists and brands in the music industry. The benefits provided by these bots are endless both for fans and artists, they offer a unique opportunity to connect with your audience. One of the most beneficial aspects of [...]
As an artist, Facebook ads will be an integral aspect of your marketing strategy. Reaching a large number of people through Facebook is now near impossible unless you conduct paid advertising unless one of your posts goes viral. Many underestimate the value of advertising on the platform, but it is one of the best [...]
Although it has lost a proportion of its users over the last couple of years, Snapchat continues to form a vital aspect of social media campaigns. While the number of users has decreased over the last year, the platform is still popular among a large audience, making it a great tool for expanding your [...]
India is one of the most populous countries on the entire planet. With literally billions of people living within its borders, the opportunity to have your artist brand known by thousands, if not millions, of people within the country is a genuinely probable possibility. Being a country full of diversity, technology, and business globalization, [...]
Within the music industry, it’s very common for people to aspire to create a full-time income for themselves. After all, if they don’t have to work a day job, they thus can focus every waking minute of their time on their music career. During this article, we’re going to discuss some practical ways in [...]
Under-priced attention is exactly what it says on the tin: attention that is lower priced than what it should be. For example, instead of digital advertising that should be $584, you’re only paying $27. It is an opportunity that simply can’t be missed. If you refuse to take it, you are literally leaving future [...]
As a dance music producer, your images are a key part of your branding as well as your online image in general. You could think about press photos for example or images that have been shot by a photographer at an event where you have performed, but there’s a lot more to it. If [...]
The question that every concert promoter or festival organisation wishes to answer is the following: can you ensure that digital fans really purchase a ticket for a festival or concert for a particular artist, such as Armin van Buuren? Predictive digital fans This answer is not only a resounding yes, but can be taken [...]
Politics is undoubtedly one of the most controversial subjects within culture and society right now. People such as Trump, and other public figures, have constantly been able to remain in the media due to their ability to generate awareness around topics that they believe in. After all, the ability to convey an idea towards consumers using [...]
With the electronic music industry well and truly booming in China, it is now more important than ever to tap into the market. Due to the differences in use of social media networks when compared with the rest of the world, it can be difficult to reach out to the Chinese audience. People in [...]
With many producers in the music industry having relatively small budgets for marketing their artistic brand, it comes as no surprise to learn that they are unable to spend thousands of dollars every single month simply on marketing. During this article, we’re going to discuss some effective ways to market your artistic brand, and [...]
Throughout the music industry, many music producers have ambitions to create a financial income from their music career. However, they often have absolutely no idea how to scale the revenue gained from their activities creating music for the entire world to enjoy. Despite their dreams to achieve big things within the music industry, and [...]
Facebook ads are certainly a wonderful way to promote your website or Spotify track. But if you don’t know what you’re doing, the whole process may lack results, and thus you’ll end up feeling frustrated. Many people try to use the wrong ads objective to achieve a certain result, and so they end up [...]
Ease of access into the music industry is now a lot easier than it ever used to be. Decades ago, people used to have to be signed to major record labels in order to have any shot of becoming extremely successful. However, the internet has allowed more and more people over the years to [...]
Sales within the music industry is a topic that’s certainly not talked about enough within the EDM community. Despite all the great branding that’s regularly exhibited on social networks, the majority of musicians aren’t great at sales in the slightest. After all, most people seem to consider “check my song out on Spotify” a [...]
The debate about whether social media posts should be automated is one that has gone on for years. With each side having very reasonable & valid arguments, it comes as no surprise to learn that the majority of producers within the electronic music industry have conflicting ideas as to what will work best for [...]
Amazon Alexa, Google Home, Apple HomePod. They have one thing in common: they are the way in which consumers will search over the coming years. With Alexa overtaking the likes of Facebook, Spotify, Instagram (and many others) as number one in the app store around the world, it is undeniable that voice is beginning [...]
Ease of access into the music industry is now a lot easier than it used to be. Decades ago, people used to have to be signed to major record labels in order to have any shot of becoming extremely successful. However, the internet has allowed more and more people over the years to begin [...]
