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Twitter differs widely from most of the other social media platforms out there. The site is much more driven by opinions and much less visual than Instagram meaning that your strategy should differ somewhat. Ever since the platform’s character limit was doubled from 140 to 280, users have had much more chance to express [...]
Making a sustainable career from DJing relies on a lot more than just your mixing skills and track selection; you’ll also need to know how to promote yourself as a brand. Social media is one of the most important tools you can use to build your career. Whether it’s using it to get bookings, [...]
When starting your career as an artist, you will find that most of your promotion has to be self-published. This is everything from social media posts to email newsletters, and with so many outlets to cover; it can be tiring and stressful to manage all of the content yourself. There will come a time [...]
Have you ever looked at an iPhone, and wondered how Apple manage to sell so many? Have you ever wondered how Apple are able to brand themselves so well to a point in which they’re able to charge thousands of dollars for a phone? Apple’s marketing department is filled with creative geniuses which are [...]
In order to really gain a huge volume of votes, you must reach out to as many fans as possible and encourage them to vote.
Turning your social media followers into real fans is one of the most important aspects of your online marketing strategy. The reality is that without fans, your music cannot possibly reach the heights that it should. Having a small number of dedicated fans is far more valuable than having thousands of followers that don’t [...]
Many now regard Instagram as the most influential social media platform out there. It has been the fastest growing social network of 2018 so far and looks set to only increase its influence globally into 2019 and beyond. As the most artistic of the social platforms, it comes as no surprise that artists are [...]
When it comes to forging a successful career in 2018 and beyond, so much of a DJ or producer’s career now takes place outside of the studio, and away from the music that defines their career. The first place to begin is always the social media biography. Whether visitors are inquisitive fans looking to find [...]
With Instagram forming such an integral aspect of online marketing campaigns, it is now more important than ever to take a look back at your analytics. Without assessing which posts performed well and which did not, it is impossible to really evolve your strategy and improve your future content. As an artist, a proportion [...]
Selecting an image for your Spotify profile may seem like an easy decision, but plenty of artists upload an image not suited to their profile, and in doing so, they don’t portray themselves as well as they could. Being represented well on Spotify is vital, as the platform still dominates the music streaming industry, [...]
The phrase personal brand is often thrown around a lot by many people on social media. Whether it’s referring to someone’s success, or simply their identity, it certainly represents who they are as a person. Whether you’re an employee, artist, label manager, or anything else, we all have a personal brand. It is not [...]
With its ever-expanding reach, social media permeates nearly every aspect of our daily lives. Yet, despite having the opportunity to connect with people across the globe, it’s rare that we use this ability to its full potential. As a growing artist, it’s important to understand who your target audience is and how and when [...]
The problem these days is that artists and musicians resort to already crowded social platforms, while the aim is to stand out. A podcast is a perfect way to be different, build your storyline as an artist and connect with your audience in an original and more in-depth way. You can look at a [...]
As many music producers within the music industry will be aware of, constantly working on your craft can be extremely lonely. With upwards of 8-12 hours in the studio every day, it can be extremely hard to find time to spend with other people such as family and friends. As a direct consequence of [...]
Instagram is now one of the most celebrated platforms on the entire internet. With over 1 billion active users, many producers within the electronic music industry have taken to it in excitement at an opportunity that will allow them to engage with their followers in a visual & meaningful way. But now that organic [...]
A key step to furthering your career is via a music-based podcast. Music is the common denominator that joins all of us, and it’s a way of sharing memories or introducing us to new artists, songs, and even styles. Once you’ve determined your show’s theme (this should be loosely based on your own musical [...]
Many artists limit their creativity and simply focus on their music alone. At the earliest stages of your career, in particular, you’ll need to work on a number of different aspects, from content creation to advertising. Although your music will always be your main focus, content creation is an incredibly valuable aspect of your [...]
Messenger bots continue to grow in popularity and are now commonly used by most of the top artists and brands in the music industry. The benefits provided by these bots are endless both for fans and artists, they offer a unique opportunity to connect with your audience. One of the most beneficial aspects of [...]
Many producers within the music industry are constantly complaining about how the algorithm is ruining their career due to the extremely low organic reach. Therefore, you may see people asking their fans to “turn on notifications” because of their annoyance with the algorithm. But despite all of this, many people within EDM have threatened [...]
