Your location:
The relationship between an artist and their fans is one that has adapted gradually over the years. In the past, the separation between the two was much greater, and fans were rarely able to catch a glimpse of their favourite star, let alone hold a conversation with them. Back then, before the social media [...]
Social media has become increasingly prominent within both our business and social lives over the past few years. With relationships built on the internet, producers are learning that almost anything is achievable if you’re willing to invest time in networking. Therefore, we’re going to discuss how to grow your network on LinkedIn - a [...]
If you’re an artist who’s struggling with generating engagement and creating a real connection with your fanbase, Fangage might just be the perfect solution for you. By collecting data Fangage offers you all the opportunities to get a clear image of the demography of your fanbase which allows you to make your fans feel [...]
As many producers will be aware, the prospect of getting attention from social media platforms such as Instagram is not an easy process. However, the “stories” feature is a tool that allows people to connect with their audience outside of the main news feed. In this article, we’re going to discuss some capabilities of [...]
As an artist, Facebook ads will be an integral aspect of your marketing strategy. Reaching a large number of people through Facebook is now near impossible unless you conduct paid advertising unless one of your posts goes viral. Many underestimate the value of advertising on the platform, but it is one of the best [...]
Analysing your social media analytics is one of the most effective ways out there to learn more about the demographic of your fanbase. Through looking into the kind of people who are engaging with your content, you can discover exactly who you should be targeting when advertising. One of the best ways to analyse [...]
A Spotify pre-save campaign can provide you with seemingly endless benefits, from collecting email addresses to building excitement ahead of a release. There are several platforms out there making the process incredibly easy and low cost for artists, providing pre-save capabilities and running complex campaigns to run alongside. As the benefits of a Spotify [...]
QR (quick response) codes are an integral aspect of marketing. The easily scanned codes can hold all kinds of information, from discount coupons to web links. They are most commonly found on public signage, including adverts, enabling passers by to quickly scan the code on their mobile device in order to find out more. [...]
As an artist, one of the most vital components of maintaining an effective presence on social media is understanding your audience. Without knowing your audience, you will struggle to make a real connection and your engagement rate will suffer as a result. Many struggle to find the right methods for understanding their audience. Understanding [...]
Every artist will eventually reach a point in their career when they’ll no longer be able to manage their social media alone. Whether you decide to hand over your online presence entirely or still have access, you’ll need to effectively manage your social media team for the best results. Managing your social media through [...]
Although it has lost a proportion of its users over the last couple of years, Snapchat continues to form a vital aspect of social media campaigns. While the number of users has decreased over the last year, the platform is still popular among a large audience, making it a great tool for expanding your [...]
India is one of the most populous countries on the entire planet. With literally billions of people living within its borders, the opportunity to have your artist brand known by thousands, if not millions, of people within the country is a genuinely probable possibility. Being a country full of diversity, technology, and business globalization, [...]
Under-priced attention is exactly what it says on the tin: attention that is lower priced than what it should be. For example, instead of digital advertising that should be $584, you’re only paying $27. It is an opportunity that simply can’t be missed. If you refuse to take it, you are literally leaving future [...]
The Instagram shadowban. It might have happened to you. Have you ever experienced a mysterious fallback of likes and comments on your posts? Then you might have fallen victim to the Instagram shadowban. There are 4 simple signs you need to check to see if you are shadowbanned. Have you noticed a sudden: drop in [...]
Politics is undoubtedly one of the most controversial subjects within culture and society right now. People such as Trump, and other public figures, have constantly been able to remain in the media due to their ability to generate awareness around topics that they believe in. After all, the ability to convey an idea towards consumers using [...]
With the electronic music industry well and truly booming in China, it is now more important than ever to tap into the market. Due to the differences in use of social media networks when compared with the rest of the world, it can be difficult to reach out to the Chinese audience. People in [...]
Music streaming service Deezer may not be the most popular platform in its field but has just made one of the most interesting developments the music industry has ever seen. The French platform has developed an AI system that can easily detect a song’s mood, an advancement that could change the way music recommendations [...]
Spotify continues to maintain its position as the most powerful music streaming platform in the world, having amassed a staggering 170 million users. The influence of the platform makes it a vital aspect for any artist’s marketing campaign, and the introduction of a brand new collaboration could reshape this entirely. It was recently announced [...]
Although DJ Mag is predominantly known for delivering the latest news within the electronic music industry, it has seen its fair share of controversy. During the year, DJ Mag runs two polls – the Top 100 DJs Poll and the Top 100 Clubs Poll. The results of both are dictated by votes from fans [...]
With many producers in the music industry having relatively small budgets for marketing their artistic brand, it comes as no surprise to learn that they are unable to spend thousands of dollars every single month simply on marketing. During this article, we’re going to discuss some effective ways to market your artistic brand, and [...]
