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The importance of social media is often overlooked by beginner DJs and producers. At the end of the day, we upload our music on SoundCloud, not Facebook, right? Wrong. Facebook, Twitter, Instagram and Snapchat are all just as significant as your SoundCloud and Spotify. Without them, how else will you tell the world about [...]
Spamming is defined as the “indiscriminate sending of unsolicited emails, usually of a commercial nature to multiple mailing lists, individuals or newsgroups”. Spamming your music is an unacceptable strategy. Many artists have the talent to create beautiful music but often fail to grasp good methods of connecting and communicating with people on social platforms. [...]
With new polls showing that 35% of all adults now use Instagram, a huge increase from the 24% who use Twitter, it is clear that there is no social networking app around right now that can influence your career in the way that Instagram can. With 38% of all Instagram account holders using it [...]
Perhaps the fastest evolving marketing tool, Social Media has become an integral part of global marketing campaigns and only becomes increasingly valuable with each passing year. Having a social media presence is vital for artists, providing a bridge to connect with a global audience of current and potential fans. While all of the major [...]
When using social media as an artist, it can be all too easy to become wrapped up in the creation of your content rather than efficiently planning and scheduling your campaigns. With social media now requiring more attention than ever, it can be difficult to allocate the necessary time and hard work to being [...]
As social media and search engines adapt over time, your strategy must shift with it in order to remain beneficial to your brand. Every time technology shifts, brands and artists must adapt their strategy to match it. Being aware of shifts in the market is one of the most important aspects of planning your [...]
Coming up with new ideas for content can be difficult as an artist. Sometimes you become stuck in a rut, limiting your creativity for new ideas. Although your using the same kind of content over and over may work at first, over time it will become less effective as people grow bored with it. [...]
It’s common knowledge that having more contacts and experience is a much better starting point when you’re trying to break into the music industry. Without knowing the right people, it is much more difficult to have access to the very best opportunities, the kind of opportunities that can propel your career to the next [...]
2018 has been an incredible year for the industry. An abundance of great music has been released and the industry has well and truly thrived as a result. Electronic music festivals around the world have continued to grow in influence, artists have risen to lofty heights, labels have outdone themselves with their content. In [...]
Facebook videos should already be a central aspect of your online strategy. With the ability to draw focus and increase engagement, videos have always been one of the most valuable pieces of content you can deliver. In the past, YouTube was the only place fans visited to watch video content, but now all social [...]
Extremely successful people within the music industry know and understand that swift, decisive action is needed for success to come at exponential rates. After all, the harder (and smarter) you work, the more productive you can be. During this article, we’re going to discuss how you can hustle to be more productive and to [...]
A question many artists will ask throughout their career is how to gain more fans. Simply put, there are a number of methods out there to increase your fanbase over time. A common misconception is that fans and followers are the same thing and this could not be more false. A follower is someone [...]
Spotify continues to be one of the most influential brands in the music industry. Despite the low royalty payments, the sheer volume of users on Spotify makes it an integral aspect of every artist’s career. The truth is, many artists aren’t making the most out of Spotify and are not reaching their full potential. [...]
As an artist, becoming successful will result in your inbox becoming increasingly busy over time. The more people you convert into fans, the more impossible it will be to manage your inbox effectively. One of the main methods of communication that fans use to contact artists is the Instagram private message inbox. In this [...]
Your artist logo is undoubtedly one of the most integral parts of your brand. It gives you a solid identity, illustrating what you stand for in the industry, the type of music you make, and hints at the type of content you create. For example, a lot of dubstep and bass producers have very [...]
Facebook ads are certainly controversial within the music industry due to the limited success that most people have with them. Despite what people think, they are proven to be a great way of growing your fan base, increasing engagement, and getting more sales. In this article, we’re going to discuss how you can grow [...]
As an artist, the earliest stages of your career can often involve difficulty in getting your music heard. Despite your level of talent, this will always be one of the biggest hurdles that must be overcome in order to move forward. This is where PressPlay comes in. The firm is making a huge impact [...]
One of the most common topics up for discussion in the music industry is whether having a lot of money can aid you in advancing your career more quickly. Every artist has a different path to success, whether aided by money, talent, or contacts. Money can often be a big factor in whether an [...]
As an artist, you’ll often be told about the importance of promotion. Whether you’re releasing a track or starting a new campaign, promotion will be at the forefront of your strategy. This may be in the form of advertisements, email campaigns, paid social media posts or even just an Instagram story. What you won’t [...]
Most artists start their career while continuing their day job in order to pay the bills. With such a saturated market out there many find the risks are too high to fully focus on a career in music straight away. However, every artist eventually reaches a point where they must consider leaving their full-time [...]
