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As the industry’s leading music streaming service, Spotify has become one of the most important aspects of a musician’s career. Over time, Spotify has been granting artists more and more control over their artist profiles, and in September 2017 Spotify introduced the option for artists to edit their own bio. Presenting yourself well with [...]
The return of iconic trio Swedish House Mafia in March marked not just a seminal moment in dance music history, but also the reunion of the first ever act to have elevated themselves above the pantheons of a 'DJ' or 'Producer' tag. Since their inception a decade or so ago, the names Axwell, Steve Angello, [...]
Even when you sit at the very summit of the electronic dance industry, there's no time to become complacent, and one of the most prestigious examples of this is Tiësto. The Dutch superstar, who has not only changed his sound over the years to fit with the dynamic of more popular, current, and trending sub-genres, [...]
With marketing now considered one of the most important and pivotal areas in the career of a modern-day DJ and producer, the way you can maximize your exposure to a large audience has never been more important. The best PR campaigns lead to maximum publicity and can provide you with many tips and tricks [...]
As an artist, your yearly marketing campaign will have a huge influence on the level of success you are able to achieve. With a marketing campaign, a budget also needs to be allocated to ensure that each segment of the campaign flows smoothly as the year progresses. Without a budget plan, individuals and organizations [...]
In only a matter of weeks, Swedish House Mafia unleashed their reunion set at UMF Miami, and one of their members, Steve Angello, dropped a brilliant album filled with works from the past years. With 21 tracks, it certainly makes for some great listening whilst you’re grinding away at a marketing campaign. But in [...]
Peggy Gou continues to gain momentum as one of the underground scene’s most influential artists.
Let’s just put one thing into perspective. A lot of people under 25 don’t want to do cliche jobs such as being an accountant. Instead, they want to be a YouTuber/influencer etc. The world is being consumed by technology: Uber consumed the taxi business, Airbnb has disrupted the hotel industry, and social media is [...]
Is there anybody who hasn’t heard of Spotify? Perhaps the most popular streaming platform globally, Spotify is classed as an incredibly popular and user-friendly platform with 72% of mobile users reaching for it as their music platform of choice to search for new music or listen to their favorite artists. Statistics indicate that Spotify [...]
Getting the best out of your social media presence is one of the most important aspects of your online marketing strategy. With so many platforms out there, it is important to make sure that you are making the most out of all major platforms in order to generate the best interaction with your music [...]
As Instagram continues to play a huge role in the success of artists, it is imperative to make sure that your strategy is effective. The only way to thoroughly analyse whether your content is working to your advantage is to take a closer look at the analytics behind your page. Alongside the main analytics, [...]
Over the last few years, technology has adapted at an exponential rate, causing a ripple effect across industries. In the current climate, consumers are now more impatient than ever and want everything ‘now’. According to Hubspot, 80% of consumers would rather watch a live video than read a blog post from a brand, and [...]
Remember those Facebook pages you may have 'liked' in the past, but then never really interacted with afterwards? Now you must work to not be one of those pages and actively convert the people behind the 'likes' into actual fans. With consistency, it definitely isn’t as complicated as it sounds. You have your page, you [...]
Maintaining a consistent presence on Twitter is a hugely important aspect of being an artist. The site has a huge reach, giving great potential to promotional material posted. Posts are quickly able to spread around the globe through retweets and likes, making the potential for viral posts endless. Twitter has gone through a huge [...]
We all may have had that moment on social media when we see someone else’s page with so many likes, comments, followers, etc, and wonder how they did it. What are their methods and how can you implement them to stimulate your own social media growth? Growing on Facebook depends on various factors and it greatly [...]
As technology develops and trends shift, marketing strategy must be consistently adapted to ensure that it is still effective. An aspect of marketing that has continued to adapt over the years to match current trends is the use of video. Using video online has been proven as one of the most effective ways to [...]
When it comes to social media behavior, the way a DJ/producer presents their persona to the public is one of the key ingredients in a long and successful career. Whilst many DJs tend to keep clear of controversy on social platforms, others thrive on it. But thriving - and coming across as a lively, [...]
Over time, the development of technology gives way to increasingly inspiring and ground breaking content. As new options become available, it is imperative for artists to jump on board and make the most of trends in order to experience the highest level of engagement. One of the biggest current trends is the use of [...]
Never underestimate the value of getting your music heard, even if it means performing a very intimate local show at a talent night or a bar for free.
Get a taste of the Moon Jelly magic with these quick tips and tricks and start boosting your artist brand right away.
