Your location:
Since EDM hit the mainstream in a huge way around the start of this past decade, the electronic music bubble has seemingly grown to a size that is bigger than anything any expert could have predicted. But with technologies constantly changing, one of the key areas that many DJs and producers look to is [...]
The question that every concert promoter or festival organisation wishes to answer is the following: can you ensure that digital fans really purchase a ticket for a festival or concert for a particular artist, such as Armin van Buuren? Predictive digital fans This answer is not only a resounding yes, but can be taken [...]
Politics is undoubtedly one of the most controversial subjects within culture and society right now. People such as Trump, and other public figures, have constantly been able to remain in the media due to their ability to generate awareness around topics that they believe in. After all, the ability to convey an idea towards consumers using [...]
With the electronic music industry well and truly booming in China, it is now more important than ever to tap into the market. Due to the differences in use of social media networks when compared with the rest of the world, it can be difficult to reach out to the Chinese audience. People in [...]
Music streaming service Deezer may not be the most popular platform in its field but has just made one of the most interesting developments the music industry has ever seen. The French platform has developed an AI system that can easily detect a song’s mood, an advancement that could change the way music recommendations [...]
Spotify continues to maintain its position as the most powerful music streaming platform in the world, having amassed a staggering 170 million users. The influence of the platform makes it a vital aspect for any artist’s marketing campaign, and the introduction of a brand new collaboration could reshape this entirely. It was recently announced [...]
Many producers within the EDM industry believe that producing music is the only way that they can make money in the scene. However, with an increasing number of musicians able to sustain a full-time career from their passion, it has become evident that generating multiple income streams is absolutely essential to success. In this [...]
Kindness is undoubtedly one of the most important traits in the music industry if you are looking to achieve success. After all, a lot of achievements are in-part due to the connections and relationships that we have. For example, getting a million Spotify streams on your song would be due to the strong relationships [...]
Facebook ads are certainly a wonderful way to promote your website or Spotify track. But if you don’t know what you’re doing, the whole process may lack results, and thus you’ll end up feeling frustrated. Many people try to use the wrong ads objective to achieve a certain result, and so they end up [...]
Ease of access into the music industry is now a lot easier than it ever used to be. Decades ago, people used to have to be signed to major record labels in order to have any shot of becoming extremely successful. However, the internet has allowed more and more people over the years to [...]
Negative naysayers and haters are something that the vast majority of producers have to deal with at some point in their artistic career. With people saying that your music isn’t great, or refusing to upload your song onto YouTube channels & Spotify playlists, it can be extremely off-putting when trying to develop a full-time [...]
As many producers will be aware, the prospect of getting attention from social media platforms such as Instagram is not an easy process. However, the “stories” feature is a tool that allows people to connect with their audience outside of the main news feed. In this article, we’re going to discuss some capabilities of [...]
Producers within Western countries may not be too familiar with platforms such as Weibo & WeChat. But with over 340 million monthly active users, it’s certainly something worth paying attention to. Likewise, WeChat now has over 1 billion monthly active users, and users within over 180 countries around the world. With a strong presence [...]
Every month up to 1.5 billion people actively use the YouTube platform. The platform ranks second only to Facebook whose monthly active users reach 2 billion. YouTube is the market leader for video content, video sharing and video marketing. The potential audience for every video you upload is immense and for that reason, YouTube [...]
Many producers within the music industry are constantly complaining about how the algorithm is ruining their career due to the extremely low organic reach. Therefore, you may see people asking their fans to “turn on notifications” because of their annoyance with the algorithm. But despite all of this, many people within EDM have threatened [...]
Instagram's questions sticker has only existed for a short time, but it's already been branded a mutable offence by many corners of the online community, with many criticising the feature for the way it promotes narcissism and egotistic qualities. Many users have claimed it makes Instagram stories obnoxiously long and powerpoint-like and even threatened to delete the [...]
Ease of access into the music industry is now a lot easier than it used to be. Decades ago, people used to have to be signed to major record labels in order to have any shot of becoming extremely successful. However, the internet has allowed more and more people over the years to begin [...]
Music streaming service Deezer may not be the most popular platform in its field but has just made one of the most interesting developments the music industry has ever seen. The French platform has developed an AI system that can easily detect a song’s mood, an advancement that could change the way music recommendations [...]
The age of the internet has revolutionized the way marketing is done. The ability to create a relationship with millions of fans around the world is at your fingertips. Utilizing this powerful tool will help you build a successful fanbase by raising brand awareness. Thanks to social media, there are a wide variety of [...]
Only just a few years ago, companies and freelancers were working out of a garage or your mom's basement. For example, Steve Jobs with Apple, or Mark Zuckerberg and Facebook. With the number of freelancers of the increase, remote workers becoming more common, and the ability to work from anywhere in the world now [...]
