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As an artist, one of the most vital components of maintaining an effective presence on social media is understanding your audience. Without knowing your audience, you will struggle to make a real connection and your engagement rate will suffer as a result. Many struggle to find the right methods for understanding their audience. Understanding [...]
Although it has lost a proportion of its users over the last couple of years, Snapchat continues to form a vital aspect of social media campaigns. While the number of users has decreased over the last year, the platform is still popular among a large audience, making it a great tool for expanding your [...]
India is one of the most populous countries on the entire planet. With literally billions of people living within its borders, the opportunity to have your artist brand known by thousands, if not millions, of people within the country is a genuinely probable possibility. Being a country full of diversity, technology, and business globalization, [...]
Reading is an exercise & skill that is often overlooked by the majority of the music industry. With so many producers solely focused on the creation of their new tracks, they don’t tend to spend much time reading about music theory, or marketing strategies that will accelerate their career at a rapid pace. Reading [...]
Under-priced attention is exactly what it says on the tin: attention that is lower priced than what it should be. For example, instead of digital advertising that should be $584, you’re only paying $27. It is an opportunity that simply can’t be missed. If you refuse to take it, you are literally leaving future [...]
As a dance music producer, your images are a key part of your branding as well as your online image in general. You could think about press photos for example or images that have been shot by a photographer at an event where you have performed, but there’s a lot more to it. If [...]
The Instagram shadowban. It might have happened to you. Have you ever experienced a mysterious fallback of likes and comments on your posts? Then you might have fallen victim to the Instagram shadowban. There are 4 simple signs you need to check to see if you are shadowbanned. Have you noticed a sudden: drop in [...]
Live video streaming is a fun, engaging way to connect with your subscribers and grow your audience. You can share your story and allow others to connect and engage with you in real time. But Messenger bots allow you to create a personalized “choose your own adventure” experience. You can also leverage bots to provide people with relevant [...]
Live video streaming is a fun, engaging way to connect with your subscribers and grow your audience. You can share your story and allow others to connect and engage with you in real time. But Messenger bots allow you to create a personalized “choose your own adventure” experience. You can also leverage bots to provide people with relevant [...]
The question that every concert promoter or festival organisation wishes to answer is the following: can you ensure that digital fans really purchase a ticket for a festival or concert for a particular artist, such as Armin van Buuren? Predictive digital fans This answer is not only a resounding yes, but can be taken [...]
Politics is undoubtedly one of the most controversial subjects within culture and society right now. People such as Trump, and other public figures, have constantly been able to remain in the media due to their ability to generate awareness around topics that they believe in. After all, the ability to convey an idea towards consumers using [...]
With the electronic music industry well and truly booming in China, it is now more important than ever to tap into the market. Due to the differences in use of social media networks when compared with the rest of the world, it can be difficult to reach out to the Chinese audience. People in [...]
Music streaming service Deezer may not be the most popular platform in its field but has just made one of the most interesting developments the music industry has ever seen. The French platform has developed an AI system that can easily detect a song’s mood, an advancement that could change the way music recommendations [...]
Spotify continues to maintain its position as the most powerful music streaming platform in the world, having amassed a staggering 170 million users. The influence of the platform makes it a vital aspect for any artist’s marketing campaign, and the introduction of a brand new collaboration could reshape this entirely. It was recently announced [...]
Although DJ Mag is predominantly known for delivering the latest news within the electronic music industry, it has seen its fair share of controversy. During the year, DJ Mag runs two polls – the Top 100 DJs Poll and the Top 100 Clubs Poll. The results of both are dictated by votes from fans [...]
With many producers in the music industry having relatively small budgets for marketing their artistic brand, it comes as no surprise to learn that they are unable to spend thousands of dollars every single month simply on marketing. During this article, we’re going to discuss some effective ways to market your artistic brand, and [...]
If you are similar to the majority of music producers within the music industry, you will no doubt become distracted from time-to-time from your production schedule when creating new tracks. It’s human: it happens to everyone. Whether it’s an email, phone call, a message from friends, or anything else, there’s a lot of things [...]
Facebook ads are certainly a wonderful way to promote your website or Spotify track. But if you don’t know what you’re doing, the whole process may lack results, and thus you’ll end up feeling frustrated. Many people try to use the wrong ads objective to achieve a certain result, and so they end up [...]
Ease of access into the music industry is now a lot easier than it ever used to be. Decades ago, people used to have to be signed to major record labels in order to have any shot of becoming extremely successful. However, the internet has allowed more and more people over the years to [...]
Sales within the music industry is a topic that’s certainly not talked about enough within the EDM community. Despite all the great branding that’s regularly exhibited on social networks, the majority of musicians aren’t great at sales in the slightest. After all, most people seem to consider “check my song out on Spotify” a [...]
