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You don’t need to be a selfie queen or an amazing photographer to grow your audience on Instagram. Instead, a lot of the growth is focused on strategy. Here are some strategies to help you with your Instagram engagement and growth. Optimize your hashtags Hashtags are undoubtedly a great way to get discovered by [...]
As a dance music producer, your images are a key part of your branding as well as your online image in general. You could think about press photos for example or images that have been shot by a photographer at an event where you have performed, but there’s a lot more to it. If [...]
Last month, Amsterdam Dance Event (ADE) returned, providing an abundance of exciting conferences and events for attendees from all around the globe. This year, 400,000 people were in attendance from over 100 countries, making this year undoubtedly ADE’s best one yet. At this year’s conference, we officially launched Moon Jelly, inviting our members to [...]
When it comes to boosting your brand, one of the most helpful ways of achieving results quickly can be through the use of a PR firm. Companies like The Media Nanny, Get In PR, Urban Rebel, Listen Up!, and Global Publicity are all shining examples of PR firms who use their expertise to boost public profiles of artists, working with [...]
When using Facebook to advertise content, the question often arises as to whether videos perform better than images when aiming to encourage maximum engagement. Naturally, the quality of the content itself will have a part to play, but video is becoming more popular than ever due to its common ability to attract more clicks. [...]
A promotional photo is as it says. It’s an image of you as the “persona” you have made for yourself as a DJ or artist. Your photos should speak to your fans and give them a fair and accurate representation of who you are. But now more than ever, in the visual world that [...]
As far as artist merchandise was concerned, a tee packed with tour dates was long considered the ultimate collector’s badge of fandom. Whilst musical debates raged on, the consumer was always in possession of the secret weapon… “Yes, but did you see the (Insert Location) gig?”, with a cotton-blend product to back their point. [...]
One of the most important factors to consider when designing your logo, is how such an image reflects on your brand. What does it say about you? And how can the style of a logo create an instant impression of your music, and what fans can expect to hear from your productions? Modern DJs [...]
Fashion is undoubtedly a key part of today’s society. With the likes of Kanye, Pharrell, and many more releasing their own clothing line, it was just a matter of time before Tyler The Creator created his “Golf Wang” product range. Encompassing everything that we love about the fashion industry, he is giving fans the [...]
Thanks in part to the internet, we have the ability to communicate instantly with people around the world. Marketing is one of the many fields that has taken advantage of this new ability. The amount of marketing materials sent out on a daily basis by way of email, text message, social media platforms and [...]
Creating and maintaining an effective artist profile on Spotify may seem daunting, but is a hugely beneficial activity for artists. With Spotify still dominating the music streaming market, representing yourself well on the platform is vital for any artist. Having an effective profile is the key to achieving more streams, therefore, generating more revenue, [...]
The return of iconic trio Swedish House Mafia in March marked not just a seminal moment in dance music history, but also the reunion of the first ever act to have elevated themselves above the pantheons of a 'DJ' or 'Producer' tag. Since their inception a decade or so ago, the names Axwell, Steve Angello, [...]
With marketing now considered one of the most important and pivotal areas in the career of a modern-day DJ and producer, the way you can maximize your exposure to a large audience has never been more important. The best PR campaigns lead to maximum publicity and can provide you with many tips and tricks [...]
During Ultra Music Festival 2018, attendees were told to “expect the unexpected” throughout the entirety of the festival. Packed with stunning performances from the likes of Jonas Blue and Virtual Self, it was impressive to see the EDM community coming together for the truly magnificent event. But of course, the marketing campaign for the [...]
Over time, the development of technology gives way to increasingly inspiring and ground breaking content. As new options become available, it is imperative for artists to jump on board and make the most of trends in order to experience the highest level of engagement. One of the biggest current trends is the use of [...]
