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Sleep is something that’s often debated amongst the electronic music community. With work ethic being pushed extremely strongly by producers and industry executives alike, it comes as no surprise to learn that many producers and DJs are currently sacrificing their sleep in order to progress their career at an accelerated rate. But what are [...]
Turning your social media followers into real fans is one of the most important aspects of your online marketing strategy. The reality is that without fans, your music cannot possibly reach the heights that it should. Having a small number of dedicated fans is far more valuable than having thousands of followers that don’t [...]
The debate between plagiarism and creativity is one that has gone on for decades within the music industry. With notable cases such as Robin Thicke’s 'Blurred Lines', as well as many others, it is something that is often talked about & surrounded in controversy. Is it acceptable to copy someone else’s composition? Or is [...]
Many now regard Instagram as the most influential social media platform out there. It has been the fastest growing social network of 2018 so far and looks set to only increase its influence globally into 2019 and beyond. As the most artistic of the social platforms, it comes as no surprise that artists are [...]
When it comes to forging a successful career in 2018 and beyond, so much of a DJ or producer’s career now takes place outside of the studio, and away from the music that defines their career. The first place to begin is always the social media biography. Whether visitors are inquisitive fans looking to find [...]
With Instagram forming such an integral aspect of online marketing campaigns, it is now more important than ever to take a look back at your analytics. Without assessing which posts performed well and which did not, it is impossible to really evolve your strategy and improve your future content. As an artist, a proportion [...]
Sales within the music industry is a topic that’s certainly not talked about enough within the EDM community. Despite all the great branding that’s regularly exhibited on social networks, the majority of musicians aren’t great at sales in the slightest. After all, most people seem to consider “check my song out on Spotify” a [...]
Artist manager Carloalberto Cavallotti started his career in 2015 and since then has been working with a variety of artists in the electronic music industry. Having worked with a number of artists each at different levels in their careers, he has a huge amount of experience when it comes to artist management. As a [...]
Reverse engineering your ambitions is an extremely efficient way to go about achieving your dreams within the music industry. After all, it provides clarity of the vision and the steps that you need to take in order to get there. In this article, we’re going to talk about what the art of reverse engineering [...]
The phrase personal brand is often thrown around a lot by many people on social media. Whether it’s referring to someone’s success, or simply their identity, it certainly represents who they are as a person. Whether you’re an employee, artist, label manager, or anything else, we all have a personal brand. It is not [...]
With its ever-expanding reach, social media permeates nearly every aspect of our daily lives. Yet, despite having the opportunity to connect with people across the globe, it’s rare that we use this ability to its full potential. As a growing artist, it’s important to understand who your target audience is and how and when [...]
According to the dictionary, self-awareness is a “conscious knowledge of one’s own character, feelings, motives, and desires.” Essentially, it’s an understanding of what you want in your life, and understanding your own psychology so that you can achieve your ambitions. Within the music industry, this practice is extremely important. It allows you to find [...]
Investing in your music career is absolutely crucial to maintaining long-term success within the EDM industry. Sure, you can spend your hard earned dollars on a new Rolex, a fancy car, or a 3-day vacation to Ibiza. Or alternately, you have the option of investing time (and even money) into your music career to [...]
The problem these days is that artists and musicians resort to already crowded social platforms, while the aim is to stand out. A podcast is a perfect way to be different, build your storyline as an artist and connect with your audience in an original and more in-depth way. You can look at a [...]
Whether you like it or not, “haters” are just a natural part of becoming successful within the entertainment industry. Whether the person is jealous, confused, or simply doesn’t like your music, dealing with criticism is certainly a difficult topic for pretty much everybody creating content. In this article, we’re going to discuss why people [...]
As many music producers within the music industry will be aware of, constantly working on your craft can be extremely lonely. With upwards of 8-12 hours in the studio every day, it can be extremely hard to find time to spend with other people such as family and friends. As a direct consequence of [...]
Instagram is now one of the most celebrated platforms on the entire internet. With over 1 billion active users, many producers within the electronic music industry have taken to it in excitement at an opportunity that will allow them to engage with their followers in a visual & meaningful way. But now that organic [...]
More & more people within the music industry are looking to turn their current endeavors into a full-time job. Whether it’s music production for vocalists, music licensing to TV & Radio, or even live touring around the world, there are hundreds of ways that artists can make a full-time income from their career. Instead [...]
Mastering content creation as a music producer is something that many people within the music industry face on a constant basis. With a lot of people currently posting their new song link to the page and calling that “content”, the supply and demand of content from music producers within the industry are absolutely phenomenal. [...]
A key step to furthering your career is via a music-based podcast. Music is the common denominator that joins all of us, and it’s a way of sharing memories or introducing us to new artists, songs, and even styles. Once you’ve determined your show’s theme (this should be loosely based on your own musical [...]
