Your location:
YouTube has become an integral aspect of artists’ campaigns over the years, playing host to music videos, interviews and live set videos. With YouTube playing such a vital role in campaigns, it is important to look back and see just how well each of your videos has performed according to analytics. Looking back and [...]
In the current climate, VR is becoming increasingly popular with each passing year, allowing gamers around the world to experience games like never before. With the technology continuously becoming more advanced, more and more previously unforeseen opportunities are becoming a reality. It was only a matter of time before the art of DJing became [...]
The use of personalised video in sales has become increasingly popular over the last couple of years. Brands have found that sending personalised video messages to individuals can be key in selling high-priced products. The basis is to connect with fans in order to build a connection between them and your brand. Through this [...]
Video sharing website YouTube recently launched its own music streaming service, 'YouTube Music', to select countries around the world. In May, New Zealand, Australia, South Korea, Mexico and the US were made able to access the brand new music service. More countries are set to be able to access the new service soon, including [...]
Technology influences nearly every aspect of the music industry. We’d have to look back to the mid-1800s to reveal when the music recording industry was first started. Since that time, the way people have experienced music has changed drastically. We’ve gone from music boxes and record players to 3D surround sound systems and mp3 [...]
Augmented and virtual reality have certainly taken precedent within the past few years. After the likes of Pokemon Go shook cultural waves around the world, people became exposed to the idea of VR/AR becoming a prominent feature of future communication methods. Therefore, in this article we’re going to discuss virtual reality trends to watch [...]
One of the most important factors to consider when designing your logo, is how such an image reflects on your brand. What does it say about you? And how can the style of a logo create an instant impression of your music, and what fans can expect to hear from your productions? Modern DJs [...]
Fashion is undoubtedly a key part of today’s society. With the likes of Kanye, Pharrell, and many more releasing their own clothing line, it was just a matter of time before Tyler The Creator created his “Golf Wang” product range. Encompassing everything that we love about the fashion industry, he is giving fans the [...]
The return of iconic trio Swedish House Mafia in March marked not just a seminal moment in dance music history, but also the reunion of the first ever act to have elevated themselves above the pantheons of a 'DJ' or 'Producer' tag. Since their inception a decade or so ago, the names Axwell, Steve Angello, [...]
With marketing now considered one of the most important and pivotal areas in the career of a modern-day DJ and producer, the way you can maximize your exposure to a large audience has never been more important. The best PR campaigns lead to maximum publicity and can provide you with many tips and tricks [...]
Despite the current trends of streaming services like Spotify and Apple Music taking a large chunk of the market, one of the key assets any artist must learn how to master is the grandfather of all modern music streaming content: YouTube. Still ranked as the most dominant streaming platform in the music business, research [...]
Over the last few years, technology has adapted at an exponential rate, causing a ripple effect across industries. In the current climate, consumers are now more impatient than ever and want everything ‘now’. According to Hubspot, 80% of consumers would rather watch a live video than read a blog post from a brand, and [...]
The hot sun beaming down on Miami Beach, USA, reflected in the beautiful waters of the Atlantic Ocean. Just a few feet away, the hotels along South Beach provide ample accommodation for everybody attracted to the sunshine state by various tourism campaigns. Welcome to Florida. With social media taking regular prominence in today’s modern [...]
As technology develops and trends shift, marketing strategy must be consistently adapted to ensure that it is still effective. An aspect of marketing that has continued to adapt over the years to match current trends is the use of video. Using video online has been proven as one of the most effective ways to [...]
Over time, the development of technology gives way to increasingly inspiring and ground breaking content. As new options become available, it is imperative for artists to jump on board and make the most of trends in order to experience the highest level of engagement. One of the biggest current trends is the use of [...]
The true secret to going viral is contextual storytelling in a way that your audience can connect with.
