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As the hub of electronic music tracklists, 1001Tracklists is a great resource for artists and fans within the industry. Each year, users submit and edit tracklists from live performances and podcasts. The result is a great deal of eye-opening data that can provide a huge amount of insight into trends within the dance music [...]
2018 has been an incredible year for the industry. An abundance of great music has been released and the industry has well and truly thrived as a result. Electronic music festivals around the world have continued to grow in influence, artists have risen to lofty heights, labels have outdone themselves with their content. In [...]
Facebook videos should already be a central aspect of your online strategy. With the ability to draw focus and increase engagement, videos have always been one of the most valuable pieces of content you can deliver. In the past, YouTube was the only place fans visited to watch video content, but now all social [...]
As one of the world’s most popular online platforms, YouTube forms an integral aspect of campaigns for brands and artists. Often left neglected due to being a more time-consuming media platform, many artists struggle to reach their full potential on YouTube. For many, providing extended video content is a daunting prospect that takes a [...]
While all artists understand the value of social media marketing campaigns, many often overlook LinkedIn. Often seen as a more corporate platform, LinkedIn is regularly underestimated as a vehicle for marketing content by musicians. The platform is a great option for artists looking to build on their industry contacts and reach out to individuals [...]
Releasing music videos is another way to bring attention to a song that you think deserves a bit more of a push. Being able to promote one of your tracks, while also showing people more of your creative spirit is like an epic two for one deal. Knowing that a music video will cause [...]
Every month up to 1.5 billion people actively use the YouTube platform. The platform ranks second only to Facebook whose monthly active users reach 2 billion. YouTube is the market leader for video content, video sharing and video marketing. The potential audience for every video you upload is immense and for that reason, YouTube [...]
Do you use Instagram videos in your marketing? With the social media app's new feature, IGTV, now in full flow, here is what you need to know about successfully using the platform for marketing purposes. Set up your channel Videos must be in vertical or portrait mode. The ideal size ratio is 9:16, but a [...]
If utilized, YouTube can be one of the most vital social media outlets for artists. There are countless benefits of maintaining an active channel, and due to the monetization aspect, it can also be a source of income. The perfect place to showcase your music videos or lyric videos, or even behind the scenes [...]
Artists within the music industry are constantly exploring new ways to collaborate with people within their niche and beyond. But what are companies looking for when they search for clients to do a “brand deal” with? And what is the process that they tend to go through? That’s what we’re going to cover in [...]
With Instagram cementing its position as one of the world’s most influential social media platforms, use of the app continues to grow exponentially with each passing year. As the platform grows, so do the benefits of utilising it for business purposes. Instagram is quickly becoming one of the most popular platforms for artists to [...]
Ever since the launch of YouTube, we’ve seen how it has helped so many people go viral just by an upload of a single video. Music videos and videos, in general, are key for promoting your content that can often go overlooked. We already know that YouTube has been a leading online video service [...]
A YouTube channel is a must for any dance music producer as it is the biggest online channel for music videos. You’ve probably tried to post a YouTube link on your social media and you may have noticed that it doesn’t reach a large audience. That’s because Facebook wants to keep everything in their [...]
Releasing a music video is an exciting time in your career as an artist, especially if it is your first. Bringing your music to life in visual form can be a hugely rewarding experience, and can generate an even bigger media buzz around your release. Not to mention, fans respond extremely well to music [...]
Influencer marketing is now one of the most beneficial methods brands can use in order to further their message. By tapping into positive word of mouth, paying influential individuals to openly recommend a brand online is one of the most effective methods out there. In the music industry, many of the influencers that are [...]
What is Lip Sync Live and who is going to be using it? Lip Sync Live is Facebook’s upcoming service which aims to recapture the coveted 13-24 age demographic. Their decision to invest in this service for the Facebook ecosystem comes on the tails of their licensing deals with Sony/ATV Music Publishing, Warner Music [...]
Regardless of industry, video should always remain a prime focus within your marketing campaigns. Video content is always likely to attract the most interaction and provoke the most growth for your brand. There are a variety of options out there, from livestreaming to vlogging, from Q&As to Instagram stories. With many artists branching out [...]
When using Facebook to advertise content, the question often arises as to whether videos perform better than images when aiming to encourage maximum engagement. Naturally, the quality of the content itself will have a part to play, but video is becoming more popular than ever due to its common ability to attract more clicks. [...]
Youtube cards are a tool available on the YouTube platform and allow you the opportunity to link to certain items within your video. A link to these items appears for a brief period of time (5 seconds) under a little ‘i’ icon while your video is playing. It’s essentially an additional advertising feature within [...]
