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DJ marketing is essential and Carl Cox is the living proof

2021-01-20T17:17:15+02:00

Making a sustainable career from DJing relies on a lot more than just your mixing skills and track selection; you’ll also need to know how to promote yourself as a brand. Social media is one of the most important tools you can use to build your career. Whether it’s using it to get bookings, [...]

DJ marketing is essential and Carl Cox is the living proof2021-01-20T17:17:15+02:00

The history of the iconic Eurosonic Noorderslag conference

2019-01-10T11:00:55+02:00

Within the electronic music industry, the Netherlands is famed for being the home of many of the biggest artists in the world, but also for playing host to some of the best events year-round. Artists such as Tiësto, Armin van Buuren and Hardwell have all emerged from the country, illustrating why it is viewed [...]

The history of the iconic Eurosonic Noorderslag conference2019-01-10T11:00:55+02:00

Hardwell’s skydive to success

2018-12-23T10:00:49+02:00

With the DJ Mag Top 100 continuing to play a huge role in the music industry, various producers continually enforce creative campaigns to scoop in as many votes as they possibly can. In recent years, the award itself has been ridiculed by some sections of the dance community with many labelling the accolade as [...]

Hardwell’s skydive to success2018-12-23T10:00:49+02:00

Nicky Romero’s use of unique campaigns to further his brand

2018-12-22T10:00:19+02:00

With the DJ Mag Top 100 poll playing such a huge role in artists' careers, various producers have enforced creative campaigns to scoop in as many votes as they possibly can. In recent years, the award itself has been ridiculed by some sections of the dance community with many labelling the accolade as a [...]

Nicky Romero’s use of unique campaigns to further his brand2018-12-22T10:00:19+02:00

The birth of a pioneer: How Avicii dared to dream

2018-12-03T12:00:22+02:00

"Someone in a particular area of activity who is one of the first people to be involved in, or develop, something new." The dictionary definition of a 'Pioneer' is perhaps the most fitting tribute that can be paid to the late, great Tim Bergling (aka, Avicii). With many producers and DJs looking to assert [...]

The birth of a pioneer: How Avicii dared to dream2018-12-03T12:00:22+02:00

How the winter festival trend can benefit you as an artist

2018-11-26T12:00:31+02:00

In the music industry, festival season has always revolved around the summer months. As summer begins, the media becomes bombarded with festival-mania and the focus immediately shifts onto the leading festivals worldwide like Tomorrowland, EDC, and Ultra. Around the world, there are a consistently growing number of festivals that take place every single summer, [...]

How the winter festival trend can benefit you as an artist2018-11-26T12:00:31+02:00

Eastern European music festivals: What are they doing differently to succeed?

2018-11-19T10:00:14+02:00

When looking at European music festivals, the focus is often firmly set on Central and Western Europe, with festivals like Tomorrowland, Parookaville, and Glastonbury taking centre stage year after year. Although these festivals have dominated the music industry for years, we are beginning to see a shift, with festivals in Eastern Europe beginning to [...]

Eastern European music festivals: What are they doing differently to succeed?2018-11-19T10:00:14+02:00

Marketing mastermind: How Alok conquered the Brazilian market

2018-11-12T11:00:56+02:00

As Brazil’s most prominent electronic music producer, Alok Achkar Peres Petrillo, known by his stage name Alok, continues to exceed expectations and expand his influence globally. Having released an abundance of hit singles and received many accolades throughout his career, the young artist is a source of inspiration for many budding producers around the [...]

Marketing mastermind: How Alok conquered the Brazilian market2018-11-12T11:00:56+02:00

Moon Jelly officially launches at Amsterdam Dance Event

2018-11-07T12:00:11+02:00

Last month, Amsterdam Dance Event (ADE) returned, providing an abundance of exciting conferences and events for attendees from all around the globe. This year, 400,000 people were in attendance from over 100 countries, making this year undoubtedly ADE’s best one yet. At this year’s conference, we officially launched Moon Jelly, inviting our members to [...]

Moon Jelly officially launches at Amsterdam Dance Event2018-11-07T12:00:11+02:00

The rise of techno: should we still call it the underground of the music industry?

2018-11-05T11:00:29+02:00

What started out as essentially an extremely intimate genre in the USA has now risen above the ground.

The rise of techno: should we still call it the underground of the music industry?2018-11-05T11:00:29+02:00

How to get in contact with an A&R during Amsterdam Dance Event

2018-10-01T10:00:51+02:00

Getting signed to the label of your dreams is a marathon, not a sprint, by taking the long-term approach and consistently building on your relationship with the A&R, you give yourself the best chance of reaching your goal.

How to get in contact with an A&R during Amsterdam Dance Event2018-10-01T10:00:51+02:00
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