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What makes you stop when you are scrolling through your feed? Is it an emotion? Is it an informative piece of content? Is it something that you want your friends and colleagues within the music industry to see? The truth is that marketers are commonly using psychology to provoke emotions within people that will [...]
One of the key components to building a successful career in modern times, is without a doubt, merchandise sales. In recent times, dance music merchandise has skyrocketed in popularity. Artists like Don Diablo has been marking a huge importance on his entire 'Hexagon' brand through the image that is worn upon the backs or [...]
Putting together an effective Instagram strategy is vital for artists due to the sheer level of potential the platform offers for expanding your reach. Many focus on the visual content they upload to Instagram and neglect the written copy that accompanies the images, which is a huge mistake. Not only do your captions build [...]
One of the most commonly asked questions by artists is how to increase excitement ahead of the release of a track or album. This can be a difficult task, especially if you haven’t yet amassed a large worldwide fanbase. One of the newest tactics for generating interest around a release is the pre-save feature, [...]
In a previous article, we discussed the importance of using the pre-save feature on Spotify, Apple Music and Deezer to create anticipation around a specific release. By allowing users to pre-save your track or album you create the perfect opportunity for gaining limited access to your fans’ Spotify accounts, enabling you to insert your [...]
With social media now playing an active role in the careers of producers, it is often a great point of focus for artists looking to improve their visibility on a global scale. While many aim to grow their numbers and achieve as much exposure as possible, they use tactics specifically devised for promoting sales. [...]
Many producers struggle to understand the basics of music publishing, and how a publisher can help your career. Generally, you will assign a track to a publishing company in exchange for a percentage of royalties. In return, the publishing company will exploit the track. In this article, we’re going to discuss the basics of [...]
Social media return on investment (ROI) is heavily debated within the music industry. Is it worth the amount of time spent? Can it make your brand bigger? What benefits does it actually provide? Those are all questions that we’re going to cover in this article. First of all, what is a return on investment [...]
Introduced just last year, IGTV has already made a huge impact on the marketing industry. Built as an aspect of Instagram’s platform, the service allows users to upload vertical videos of up to 10 minutes in length, or 60 minutes if you have a verified or popular account. IGTV provides even further opportunities for [...]
As an artist, you’ll find that you will consistently be receiving messages from your fans. One of the biggest difficulties in scheduling your day is finding the time to respond to these messages. While many messages may simply be declarations of support that do not require a written response, but simply an emoji or [...]
As a producer, you’ll always have to play a role in the content you distribute. Whether you’re at the start of your career and must create everything yourself, or you’re fully established and need to direct others to create on your behalf, content is something that should always be part of your artist strategy. [...]
With Instagram forming such an integral aspect of online marketing campaigns, it is now more important than ever to take a look back at your analytics. Without assessing which posts performed well and which did not, it is impossible to really evolve your strategy and improve your future content. As an artist, a proportion [...]
Twitter differs widely from most of the other social media platforms out there. The site is much more driven by opinions and much less visual than Instagram meaning that your strategy should differ somewhat. Ever since the platform’s character limit was doubled from 140 to 280, users have had much more chance to express [...]
The debate about whether social media posts should be automated is one that has gone on for years. With each side having very reasonable & valid arguments, it comes as no surprise to learn that the majority of producers within the electronic music industry have conflicting ideas as to what will work best for [...]
In order to really gain a huge volume of votes, you must reach out to as many fans as possible and encourage them to vote.
Sleep is something that’s often debated amongst the electronic music community. With work ethic being pushed extremely strongly by producers and industry executives alike, it comes as no surprise to learn that many producers and DJs are currently sacrificing their sleep in order to progress their career at an accelerated rate. But what are [...]
The debate between plagiarism and creativity is one that has gone on for decades within the music industry. With notable cases such as Robin Thicke’s 'Blurred Lines', as well as many others, it is something that is often talked about & surrounded in controversy. Is it acceptable to copy someone else’s composition? Or is [...]
Many now regard Instagram as the most influential social media platform out there. It has been the fastest growing social network of 2018 so far and looks set to only increase its influence globally into 2019 and beyond. As the most artistic of the social platforms, it comes as no surprise that artists are [...]
With Instagram forming such an integral aspect of online marketing campaigns, it is now more important than ever to take a look back at your analytics. Without assessing which posts performed well and which did not, it is impossible to really evolve your strategy and improve your future content. As an artist, a proportion [...]
Sales within the music industry is a topic that’s certainly not talked about enough within the EDM community. Despite all the great branding that’s regularly exhibited on social networks, the majority of musicians aren’t great at sales in the slightest. After all, most people seem to consider “check my song out on Spotify” a [...]
