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The importance of social media is often overlooked by beginner DJs and producers. At the end of the day, we upload our music on SoundCloud, not Facebook, right? Wrong. Facebook, Twitter, Instagram and Snapchat are all just as significant as your SoundCloud and Spotify. Without them, how else will you tell the world about [...]
Artist revenue has always remained a topic for major discussion in the music industry. The truth is, despite the large earning potential for artists, often they don’t receive the proportion of revenue they deserve. Citigroup have just published a report about the funds generated in 2017 by the music industry and how these funds [...]
As social media and search engines adapt over time, your strategy must shift with it in order to remain beneficial to your brand. Every time technology shifts, brands and artists must adapt their strategy to match it. Being aware of shifts in the market is one of the most important aspects of planning your [...]
Coming up with new ideas for content can be difficult as an artist. Sometimes you become stuck in a rut, limiting your creativity for new ideas. Although your using the same kind of content over and over may work at first, over time it will become less effective as people grow bored with it. [...]
2018 has been an incredible year for the industry. An abundance of great music has been released and the industry has well and truly thrived as a result. Electronic music festivals around the world have continued to grow in influence, artists have risen to lofty heights, labels have outdone themselves with their content. In [...]
Facebook videos should already be a central aspect of your online strategy. With the ability to draw focus and increase engagement, videos have always been one of the most valuable pieces of content you can deliver. In the past, YouTube was the only place fans visited to watch video content, but now all social [...]
A question many artists will ask throughout their career is how to gain more fans. Simply put, there are a number of methods out there to increase your fanbase over time. A common misconception is that fans and followers are the same thing and this could not be more false. A follower is someone [...]
As an artist, becoming successful will result in your inbox becoming increasingly busy over time. The more people you convert into fans, the more impossible it will be to manage your inbox effectively. One of the main methods of communication that fans use to contact artists is the Instagram private message inbox. In this [...]
As an artist, the earliest stages of your career can often involve difficulty in getting your music heard. Despite your level of talent, this will always be one of the biggest hurdles that must be overcome in order to move forward. This is where PressPlay comes in. The firm is making a huge impact [...]
As an artist, you’ll often be told about the importance of promotion. Whether you’re releasing a track or starting a new campaign, promotion will be at the forefront of your strategy. This may be in the form of advertisements, email campaigns, paid social media posts or even just an Instagram story. What you won’t [...]
In the music industry, festival season has always revolved around the summer months. As summer begins, the media becomes bombarded with festival-mania and the focus immediately shifts onto the leading festivals worldwide like Tomorrowland, EDC, and Ultra. Around the world, there are a consistently growing number of festivals that take place every single summer, [...]
So, you’ve produced an amazing track, next Friday it will be released. Of course, you are going to post something cool about it. Everyone is going to see it! You're so excited, you're already counting the imaginary likes. In your dreams. Join Moon Jelly now to learn how to find the right people, how [...]
When you're a musician, you tend to look at the world from a musician's point of view. Things that are common sense to you may sound completely strange to others. Keep in mind, 90% of your followers don't make music, don't know how to produce beats, don't play keys or control a crowd with [...]
An introduction to Moon Jelly: many musicians struggle with their marketing. We provide all the help for you. We offer marketing templates, custom services and we have the best database of articles on marketing your music. You can access some of our content for free in our free plan, but you can take your [...]
When looking at European music festivals, the focus is often firmly set on Central and Western Europe, with festivals like Tomorrowland, Parookaville, and Glastonbury taking centre stage year after year. Although these festivals have dominated the music industry for years, we are beginning to see a shift, with festivals in Eastern Europe beginning to [...]
Hashtags are one of the most fundamental aspects of Instagram. They enable you to reach a new audience much more effectively and simultaneously increase your engagement rate. Many users neglect hashtags, which is an extremely counter-productive decision to make as it limits your reach. The fact is that over 95 million photos are added [...]
As Brazil’s most prominent electronic music producer, Alok Achkar Peres Petrillo, known by his stage name Alok, continues to exceed expectations and expand his influence globally. Having released an abundance of hit singles and received many accolades throughout his career, the young artist is a source of inspiration for many budding producers around the [...]
As an emerging independent artist, it’s important to search for new strategies to get your music heard. Along with maximizing your reach within new audiences, it’s also key to get your content in front of the right eyes. By the right eyes, we mean industry leaders such as celebrities, bloggers, supervisors, promoters, agents, and [...]
Initially, when you think about LinkedIn, you think of a rather corporate type environment where people share their stock exchange stories and such. In reality, LinkedIn is what you make it, and with the endless amount of connections available at a click of a button, why not push your content in front of the [...]
While all artists understand the value of social media marketing campaigns, many often overlook LinkedIn. Often seen as a more corporate platform, LinkedIn is regularly underestimated as a vehicle for marketing content by musicians. The platform is a great option for artists looking to build on their industry contacts and reach out to individuals [...]
