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Doesn’t it sound ideal to have exclusive access to a market with a lot of potential fans that is still not as widely used in the industry? WeChat is exactly the platform that you need as an artist to unlock a grand realm of fans that not many have paid attention to just yet. [...]
For social media marketers, validation is often synonymous with verification. Most major social networks have a system of verification that sets certain accounts apart from the general population—Instagram included. Unfortunately, getting verified on Instagram isn’t an easy task. Having grown to become one of the most dominant and significant social media networks in the [...]
Industry leader Spotify is, without doubt, one of the most powerful influencers in the music industry as a whole. With over 157 million active users, the platform has experienced exponential growth since it was launched only 9 years ago. Due to this influence, it is vitally important for artists to allocate a great deal [...]
If utilized, YouTube can be one of the most vital social media outlets for artists. There are countless benefits of maintaining an active channel, and due to the monetization aspect, it can also be a source of income. The perfect place to showcase your music videos or lyric videos, or even behind the scenes [...]
One of the most widely known companies in the electronic music industry, Soundcloud, has created plenty of discussion and debate during its lifetime. Originally founded as a free site for sharing bootlegs and originals from upcoming artists, the site quickly spiraled into widespread popularity, and as usage increased, it adapted its policies. First, there [...]
After just 7 years, WeChat has achieved a staggering level of success. Now with over 1 billion monthly active users, the platform continues to expand its influence around the world. Despite a few hiccups along the way, WeChat has achieved a staggering level of dominance during its 7 years as a platform, particularly in [...]
When a photographer noticed his images weren’t appearing in certain hashtag searches, back in 2017, it was quickly suggested that many images weren’t showing up in certain searches or that different people would see different content in the same hashtag search. The term became known as the Instagram 'shadowban', with Instagram now using a [...]
Maintaining an international audience can be a challenge as your audience is situated in different geographic locations and different time zones. So how can you maximize your reach internationally? Social media platforms like Facebook have recognized the need to maximize the reach and have developed tools to encourage promotions to ensure that everyone sees [...]
The International Music Summit (IMS) in Ibiza attracts industry leaders and artists from around the world to enjoy a number of exciting seminars, debates, master classes and interviews. Annually, IMS Ibiza coincides with the release of the IMS Business Report, a study on the electronic music industry including a mass of interesting data. The [...]
Listening to your fans on social media is one of the most valuable methods you can utilize in order to improve your content. Feedback provided by those who interact with your brand can prove invaluable and can be a great insight into which of your campaigns worked and which didn’t. As well as messages [...]
If someone clicks on your website link or takes the time to listen to or watch your content it means you’ve sparked their interest. As a dance-music producer you should understand how to be able to retarget your audience; in other words, how to keep popping up in their feed and thoughts. In this [...]
Facebook is a social platform in which people share content with their friends and family. Most often, the typical spam post of “Hey listen to my music” never seems to work. Instead, content that focuses on the social life of an artist seems to perform very well. For example, this could be a daily/weekly [...]
A landing page can easily shift the number of people you redirect when they come to your website. People don’t like to wait and search around a website for something. They prefer more convenient strategies that include just a click of a button. We don’t pay much attention to it, but when we take [...]
Simply sharing the link to the voting and requesting fans to vote for you is no longer a viable option and will not attract the level of votes that is necessary to achieve success.
As a growing entertainer, it’s important to make sure that you are expanding your database to keep a better record of your audience. To distribute music and to simultaneously expand your database can be a hassle at first, but platforms like NoiseTrade help make the process convenient. With the information given to you by [...]
Instagram continues to play a huge role in the online presence of electronic music artists around the globe, providing an ideal platform for promotion and audience growth. The International Music Summit (IMS) held its annual Ibiza conference, where its yearly business report was released. Every year, the report gives a comprehensive insight into the statistics [...]
Disney is undoubtedly known for being able to integrate a character into our emotions via their powerful methods of storyline. Whether you are 10 years old, or 50, I think we can all agree that it’s almost impossible to dislike a Disney film. And so in this article, we’re going to explore how Disney [...]
A&R teams have always been an integral part of the music industry, having a huge level of influence on the developing sound of music. A&R reps are responsible for scouting talent, and for overseeing the development of talent. Recently, as AI continues to grow in its capabilities, speculation has arisen over the possibility of [...]
As one of the industry's most established artists, Armin van Buuren has retained an influential position in the industry for a much longer period of time than many of his fellow musicians.
As one of the world’s leading social platforms, YouTube continues to be a vital aspect of every artist’s marketing campaigns. Whether uploading vlogs, music videos, or lyric videos, YouTube is the perfect platform for showcasing videos and generating an audience. There are many aspects involved in encouraging growth on YouTube, one of the most [...]
