Your location:
With Instagram forming such an integral aspect of online marketing campaigns, it is now more important than ever to take a look back at your analytics. Without assessing which posts performed well and which did not, it is impossible to really evolve your strategy and improve your future content. As an artist, a proportion [...]
Twitter differs widely from most of the other social media platforms out there. The site is much more driven by opinions and much less visual than Instagram meaning that your strategy should differ somewhat. Ever since the platform’s character limit was doubled from 140 to 280, users have had much more chance to express [...]
Making a sustainable career from DJing relies on a lot more than just your mixing skills and track selection; you’ll also need to know how to promote yourself as a brand. Social media is one of the most important tools you can use to build your career. Whether it’s using it to get bookings, [...]
When starting your career as an artist, you will find that most of your promotion has to be self-published. This is everything from social media posts to email newsletters, and with so many outlets to cover; it can be tiring and stressful to manage all of the content yourself. There will come a time [...]
Have you ever looked at an iPhone, and wondered how Apple manage to sell so many? Have you ever wondered how Apple are able to brand themselves so well to a point in which they’re able to charge thousands of dollars for a phone? Apple’s marketing department is filled with creative geniuses which are [...]
In order to really gain a huge volume of votes, you must reach out to as many fans as possible and encourage them to vote.
Although electronic artists may have no problem crafting a beautiful melody, many have difficulty putting together lyrics to accompany it. Every artist has their strengths and weaknesses, while some pride themselves on their lyrics, others don’t find songwriting an easy task. Everyone has their own approach when putting together lyrics, but one of the [...]
Over the past few months, we've seen multiple figures within the industry complain that the music industry is no longer profitable, and they wish it could go back to how it used to be. In reality, it’s more profitable than ever before. With brand partnerships and Facebook advertising for events taking centre stage, it [...]
Turning your social media followers into real fans is one of the most important aspects of your online marketing strategy. The reality is that without fans, your music cannot possibly reach the heights that it should. Having a small number of dedicated fans is far more valuable than having thousands of followers that don’t [...]
Many now regard Instagram as the most influential social media platform out there. It has been the fastest growing social network of 2018 so far and looks set to only increase its influence globally into 2019 and beyond. As the most artistic of the social platforms, it comes as no surprise that artists are [...]
When it comes to forging a successful career in 2018 and beyond, so much of a DJ or producer’s career now takes place outside of the studio, and away from the music that defines their career. The first place to begin is always the social media biography. Whether visitors are inquisitive fans looking to find [...]
With Instagram forming such an integral aspect of online marketing campaigns, it is now more important than ever to take a look back at your analytics. Without assessing which posts performed well and which did not, it is impossible to really evolve your strategy and improve your future content. As an artist, a proportion [...]
Sales within the music industry is a topic that’s certainly not talked about enough within the EDM community. Despite all the great branding that’s regularly exhibited on social networks, the majority of musicians aren’t great at sales in the slightest. After all, most people seem to consider “check my song out on Spotify” a [...]
Artist manager Carloalberto Cavallotti started his career in 2015 and since then has been working with a variety of artists in the electronic music industry. Having worked with a number of artists each at different levels in their careers, he has a huge amount of experience when it comes to artist management. As a [...]
Reverse engineering your ambitions is an extremely efficient way to go about achieving your dreams within the music industry. After all, it provides clarity of the vision and the steps that you need to take in order to get there. In this article, we’re going to talk about what the art of reverse engineering [...]
Selecting an image for your Spotify profile may seem like an easy decision, but plenty of artists upload an image not suited to their profile, and in doing so, they don’t portray themselves as well as they could. Being represented well on Spotify is vital, as the platform still dominates the music streaming industry, [...]
With its ever-expanding reach, social media permeates nearly every aspect of our daily lives. Yet, despite having the opportunity to connect with people across the globe, it’s rare that we use this ability to its full potential. As a growing artist, it’s important to understand who your target audience is and how and when [...]
Investing in your music career is absolutely crucial to maintaining long-term success within the EDM industry. Sure, you can spend your hard earned dollars on a new Rolex, a fancy car, or a 3-day vacation to Ibiza. Or alternately, you have the option of investing time (and even money) into your music career to [...]
A key step to furthering your career is via a music-based podcast. Music is the common denominator that joins all of us, and it’s a way of sharing memories or introducing us to new artists, songs, and even styles. Once you’ve determined your show’s theme (this should be loosely based on your own musical [...]
Many artists limit their creativity and simply focus on their music alone. At the earliest stages of your career, in particular, you’ll need to work on a number of different aspects, from content creation to advertising. Although your music will always be your main focus, content creation is an incredibly valuable aspect of your [...]
