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Every year, fans worldwide grow eager as festival season approaches to see if their favourite artists make the lineup. From hiring the top entertainers in the world to headline to hiring artists just making their way into the industry, festivals are the perfect way to get your head in the game. Festival lineups are [...]
Dominating the social markets in recent years, Instagram has become the biggest player in the social field, adding several key features which have elevated the app over rivals like Snapchat, Twitter, and even Facebook. The introduction of Instagram stories - a huge success - became an instant tool for producers and DJs to reach [...]
Music, like any other creative discipline, features an endless array of techniques, rules, concepts, and tools that can take years to understand, let alone master. Beyond that, you start to learn through self-experimentation; taking alternative approaches to tasks, discovering new tricks and finding out how you work best. The deeper you get into your craft, the more [...]
Facebook ads are certainly a wonderful way to promote your website or Spotify track. But if you don’t know what you’re doing, the whole process may lack results, and thus you’ll end up feeling frustrated. Many people try to use the wrong ads objective to achieve a certain result, and so they end up [...]
Producers within Western countries may not be too familiar with platforms such as Weibo & WeChat. But with over 340 million monthly active users, it’s certainly something worth paying attention to. Likewise, WeChat now has over 1 billion monthly active users, and users within over 180 countries around the world. With a strong presence [...]
Every month up to 1.5 billion people actively use the YouTube platform. The platform ranks second only to Facebook whose monthly active users reach 2 billion. YouTube is the market leader for video content, video sharing and video marketing. The potential audience for every video you upload is immense and for that reason, YouTube [...]
One of the key components to succeeding as a producer these days is your ability to network. Making connections can help you unlock doors that your music sometimes cannot, and by having friends in high places, your name will soon spread through the industry. Getting to know other producers and people in the same [...]
If you want to be treated like a professional, act like one. Those who work hard enough to find success in this industry understand the sacrifices that have to be made at times, but continue due to love for the music. At the end of the day, it is important to remember that working [...]
Doesn’t it sound ideal to have exclusive access to a market with a lot of potential fans that is still not as widely used in the industry? WeChat is exactly the platform that you need as an artist to unlock a grand realm of fans that not many have paid attention to just yet. [...]
Getting signed to the label of your dreams is a marathon, not a sprint, by taking the long-term approach and consistently building on your relationship with the A&R, you give yourself the best chance of reaching your goal.
For social media marketers, validation is often synonymous with verification. Most major social networks have a system of verification that sets certain accounts apart from the general population—Instagram included. Unfortunately, getting verified on Instagram isn’t an easy task. Having grown to become one of the most dominant and significant social media networks in the [...]
If utilized, YouTube can be one of the most vital social media outlets for artists. There are countless benefits of maintaining an active channel, and due to the monetization aspect, it can also be a source of income. The perfect place to showcase your music videos or lyric videos, or even behind the scenes [...]
Getting your music heard by the masses should be one of your top priorities as an artist. While there is no simple recipe for achieving viral success, there are a number of methods you should be using in order to maximize the attention given to every release. A successful track is never guaranteed, but [...]
While Spotify isn’t the highest-paying platform, it’s undoubtedly one of the most in-demand streaming platforms amongst consumers and artists alike, demanding a significant amount of market share in the music streaming market. Its simple navigational features, playlists and radio features, make finding all your favourite music in one place incredibly easy. Some artists prefer [...]
One of the most widely known companies in the electronic music industry, Soundcloud, has created plenty of discussion and debate during its lifetime. Originally founded as a free site for sharing bootlegs and originals from upcoming artists, the site quickly spiraled into widespread popularity, and as usage increased, it adapted its policies. First, there [...]
In order to really get the most out of ADE, it is imperative to plan a strict schedule for the event beforehand.
Most often, producers are promoting their music on the likes of YouTube, Spotify, and Soundcloud etc. But in order to stay ahead of the market, you should be looking at upcoming platforms gaining a lot of attention for different demographics. Eg. Facebook was extremely popular amongst the younger generation and college students before more [...]
Throughout the past few decades, “traditional” jobs have often required applicants to have experience within a field of expertise. However, with experience being increasingly hard to find, there is a simple solution: work for free. People work hard for many reasons but in the commercial world of business, the biggest motivator is undoubtedly money. [...]
The International Music Summit (IMS) in Ibiza attracts industry leaders and artists from around the world to enjoy a number of exciting seminars, debates, master classes and interviews. Annually, IMS Ibiza coincides with the release of the IMS Business Report, a study on the electronic music industry including a mass of interesting data. The [...]
If someone clicks on your website link or takes the time to listen to or watch your content it means you’ve sparked their interest. As a dance-music producer you should understand how to be able to retarget your audience; in other words, how to keep popping up in their feed and thoughts. In this [...]
