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As a producer, you’ll always have to play a role in the content you distribute. Whether you’re at the start of your career and must create everything yourself, or you’re fully established and need to direct others to create on your behalf, content is something that should always be part of your artist strategy. [...]
So your biography is written, your press shots have been approved, and your social media accounts are good to go. But being a producer of DJ in 2018 is about so much more than just building your fanbase, and the hardest part - for even the world’s biggest superstars - comes in learning how [...]
With Instagram forming such an integral aspect of online marketing campaigns, it is now more important than ever to take a look back at your analytics. Without assessing which posts performed well and which did not, it is impossible to really evolve your strategy and improve your future content. As an artist, a proportion [...]
Twitter differs widely from most of the other social media platforms out there. The site is much more driven by opinions and much less visual than Instagram meaning that your strategy should differ somewhat. Ever since the platform’s character limit was doubled from 140 to 280, users have had much more chance to express [...]
Making a sustainable career from DJing relies on a lot more than just your mixing skills and track selection; you’ll also need to know how to promote yourself as a brand. Social media is one of the most important tools you can use to build your career. Whether it’s using it to get bookings, [...]
Have you ever looked at an iPhone, and wondered how Apple manage to sell so many? Have you ever wondered how Apple are able to brand themselves so well to a point in which they’re able to charge thousands of dollars for a phone? Apple’s marketing department is filled with creative geniuses which are [...]
In order to really gain a huge volume of votes, you must reach out to as many fans as possible and encourage them to vote.
Over the past few months, we've seen multiple figures within the industry complain that the music industry is no longer profitable, and they wish it could go back to how it used to be. In reality, it’s more profitable than ever before. With brand partnerships and Facebook advertising for events taking centre stage, it [...]
Turning your social media followers into real fans is one of the most important aspects of your online marketing strategy. The reality is that without fans, your music cannot possibly reach the heights that it should. Having a small number of dedicated fans is far more valuable than having thousands of followers that don’t [...]
Many now regard Instagram as the most influential social media platform out there. It has been the fastest growing social network of 2018 so far and looks set to only increase its influence globally into 2019 and beyond. As the most artistic of the social platforms, it comes as no surprise that artists are [...]
With Instagram forming such an integral aspect of online marketing campaigns, it is now more important than ever to take a look back at your analytics. Without assessing which posts performed well and which did not, it is impossible to really evolve your strategy and improve your future content. As an artist, a proportion [...]
Selecting an image for your Spotify profile may seem like an easy decision, but plenty of artists upload an image not suited to their profile, and in doing so, they don’t portray themselves as well as they could. Being represented well on Spotify is vital, as the platform still dominates the music streaming industry, [...]
With its ever-expanding reach, social media permeates nearly every aspect of our daily lives. Yet, despite having the opportunity to connect with people across the globe, it’s rare that we use this ability to its full potential. As a growing artist, it’s important to understand who your target audience is and how and when [...]
You don’t need to be a selfie queen or an amazing photographer to grow your audience on Instagram. Instead, a lot of the growth is focused on strategy. Here are some strategies to help you with your Instagram engagement and growth. Optimize your hashtags Hashtags are undoubtedly a great way to get discovered by [...]
Whether you like it or not, “haters” are just a natural part of becoming successful within the entertainment industry. Whether the person is jealous, confused, or simply doesn’t like your music, dealing with criticism is certainly a difficult topic for pretty much everybody creating content. In this article, we’re going to discuss why people [...]
Ghost production is something that is often frowned upon within the general EDM community. But with artists in other genres considering it to be a routine part of the music business, we decided to take a look at how being a ghost producer can benefit your career in order to raise funds to achieve [...]
With many people wishing to download media content for free, music piracy has been on the rise over the past few years. With the ability to hurt both emerging and established artists, the damage is often a lot worse than people tend to think. In this article, we’re going to discuss how music piracy [...]
Many artists limit their creativity and simply focus on their music alone. At the earliest stages of your career, in particular, you’ll need to work on a number of different aspects, from content creation to advertising. Although your music will always be your main focus, content creation is an incredibly valuable aspect of your [...]
Messenger bots continue to grow in popularity and are now commonly used by most of the top artists and brands in the music industry. The benefits provided by these bots are endless both for fans and artists, they offer a unique opportunity to connect with your audience. One of the most beneficial aspects of [...]
Your website is the window to your brand as an artist, giving visitors an insight into who you are and what you represent. Often, visiting your website will be the first interaction a potential fan will have with your brand, making it vital to give a good first impression. There are a diverse array [...]
