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Spotify continues to maintain its position as the most powerful music streaming platform in the world, having amassed a staggering 170 million users. The influence of the platform makes it a vital aspect for any artist’s marketing campaign, and the introduction of a brand new collaboration could reshape this entirely. It was recently announced [...]
The debate about whether social media posts should be automated is one that has gone on for years. With each side having very reasonable & valid arguments, it comes as no surprise to learn that the majority of producers within the electronic music industry have conflicting ideas as to what will work best for [...]
A key step to furthering your career is via a music-based podcast. Music is the common denominator that joins all of us, and it’s a way of sharing memories or introducing us to new artists, songs, and even styles. Once you’ve determined your show’s theme (this should be loosely based on your own musical [...]
Music streaming service Deezer may not be the most popular platform in its field but has just made one of the most interesting developments the music industry has ever seen. The French platform has developed an AI system that can easily detect a song’s mood, an advancement that could change the way music recommendations [...]
Ever since its release in 2017, Fortnite has been a household name around the globe, quickly becoming one of the most famous games the world has ever seen. Particularly during the first year, the game had an unrivalled level of popularity, with many gamers of all ages becoming increasingly addicted to its battle royale [...]
Ever since its launch in 2008, Spotify has dominated the streaming market around the world. Its creation sparked a revolution in the music industry, changing the way artists build revenue through their work. The creation of the platform was the start of a huge shift from sales to streams, a shift that is still [...]
According the Hub spot, “92% of marketers in 2014 claimed that social media marketing was important for their business, with 80% indicating their efforts increased traffic to their websites”. The use of social media as a tool for marketing, also known as social marketing is a relatively new phenomenon yet since its inception it [...]
Choosing an appropriate cover artwork is one of the most fundamental aspects of releasing a new track. The artwork is the front cover for your release, determining whether or not listeners will decide to click ‘play’. Due to this, it is vital to make sure that your cover artwork is effective in representing your [...]
When using social media as an artist, it can be all too easy to become wrapped up in the creation of your content rather than efficiently planning and scheduling your campaigns. With social media now requiring more attention than ever, it can be difficult to allocate the necessary time and hard work to being [...]
One of the most common topics up for discussion in the music industry is whether having a lot of money can aid you in advancing your career more quickly. Every artist has a different path to success, whether aided by money, talent, or contacts. Money can often be a big factor in whether an [...]
We can help you kickstart your own marketing, but really dive deep in our library, because every FAQ is answered there! When we speak to young producers they often tell us: "I need a logo." But why do you need a logo? Of course, it looks cool, but having a logo doesn't make you [...]
An introduction to Moon Jelly: many musicians struggle with their marketing. We provide all the help for you. We offer marketing templates, custom services and we have the best database of articles on marketing your music. You can access some of our content for free in our free plan, but you can take your [...]
Many musicians know about Spotify from a user's perspective, but it’s important to look at it from an artist's perspective. They tend to stare at their streams, wondering why they won’t go up, while we should ask ourselves: did I target my song to the right audience. It’s wiser to aim for a niche [...]
In an industry as dynamic as the music industry, game-shifting innovations are a frequent occurrence and it’s important to keep up with as many possible. Transformations in the industry from radio to streaming and more have led to the rise of various artists globally. Another game changer merging the music industry and cryptocurrency is [...]
Do you use Instagram videos in your marketing? With the social media app's new feature, IGTV, now in full flow, here is what you need to know about successfully using the platform for marketing purposes. Set up your channel Videos must be in vertical or portrait mode. The ideal size ratio is 9:16, but a [...]
As things stand in the world of music streaming, Spotify gets almost all of its music by cutting deals with the music labels, which have cut their own deals with musicians. But now, Spotify is starting to cut out the middle man. The music streaming giant has started licensing some songs directly from artists [...]
Industry leader Spotify is, without doubt, one of the most powerful influencers in the music industry as a whole. With over 157 million active users, the platform has experienced exponential growth since it was launched only 9 years ago. Due to this influence, it is vitally important for artists to allocate a great deal [...]
Mix referencing is the process of comparing your nearly finished mix to previous mixes you’ve made, other versions of your mix in the same project or commercial recordings to determine the quality of your mix. It sounds simple, but there are a few crucial things to consider to make your referencing as effective as [...]
Undoubtedly one of EDM’s biggest talking points is the role that ghost producers play in the art of producing. When it comes to producing your hits, many of you will spend days, weeks, and even months in the studio trying to perfect your musical vision, and convey your ideas into a track to then [...]
When it comes to samples, dance music is perhaps one of the most frequent genres of taking snippets of older tracks and enhancing them with a modern flavour. Even timeless EDM classics like Avicii’s ‘Levels’ are essentially dance-based reworks on old records (in this case, ‘Something’s Got a Hold On Me’ by Etta James.) [...]
