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Every year, the face of the music industry shifts, conforming to new trends and consumer needs. The shifts in sales ultimately has a drastic effect on the revenue that artists take home as profit. What can be expected every year is that the way consumers purchase music will shift over time, leading to increases [...]
As one of the leading music outlets within the electronic music industry, Beatport holds a great deal of influence over the scene. From promoting exclusive releases to ranking tracks on its elusive top 100 chart, the platform has become an integral aspect of the industry, providing data surrounding global trends and preferences. Unlike Spotify [...]
Every year, performances at Tomorrowland and Ultra Miami dominate 1001Tracklists with the most views. In fact, the top ten most viewed tracklists of 2018 were all performances at Tomorrowland and Ultra Miami, leaving no room for other events. But why do these two events hold total domination over the top ten? Video footage uploaded [...]
Planning for the long-term can be incredibly daunting, especially when you are in the earliest stages of your career. But, it is important to understand that planning ahead is incredibly important for a number of reasons. With the New Year upon us, now is the best time to plan your schedule for the year. [...]
There is an endless number of ways in which the Eurosonic Noorderslag can aid you in furthering your career as an artist.
Within the electronic music industry, the Netherlands is famed for being the home of many of the biggest artists in the world, but also for playing host to some of the best events year-round. Artists such as Tiësto, Armin van Buuren and Hardwell have all emerged from the country, illustrating why it is viewed [...]
Most producers are aware of the potential housed in Asia. The electronic music scene has been growing in popularity exponentially in the continent over the last few years, making it an incredibly appealing location to host a festival or event, or to expand your fanbase. For this reason, many events have been popping up [...]
When using social media as an artist, it can be all too easy to become wrapped up in the creation of your content rather than efficiently planning and scheduling your campaigns. With social media now requiring more attention than ever, it can be difficult to allocate the necessary time and hard work to being [...]
As social media and search engines adapt over time, your strategy must shift with it in order to remain beneficial to your brand. Every time technology shifts, brands and artists must adapt their strategy to match it. Being aware of shifts in the market is one of the most important aspects of planning your [...]
Coming up with new ideas for content can be difficult as an artist. Sometimes you become stuck in a rut, limiting your creativity for new ideas. Although your using the same kind of content over and over may work at first, over time it will become less effective as people grow bored with it. [...]
2018 has been an incredible year for the industry. An abundance of great music has been released and the industry has well and truly thrived as a result. Electronic music festivals around the world have continued to grow in influence, artists have risen to lofty heights, labels have outdone themselves with their content. In [...]
Appearing on major Spotify playlists can have a huge impact on your career, providing endless benefits for your brand in the future. Some of Spotify’s biggest electronic playlists have multiple-million followers, creating a huge opportunity for introducing your music to a much wider audience. Even many of the smaller playlists offer huge potential for [...]
A question many artists will ask throughout their career is how to gain more fans. Simply put, there are a number of methods out there to increase your fanbase over time. A common misconception is that fans and followers are the same thing and this could not be more false. A follower is someone [...]
As an artist, becoming successful will result in your inbox becoming increasingly busy over time. The more people you convert into fans, the more impossible it will be to manage your inbox effectively. One of the main methods of communication that fans use to contact artists is the Instagram private message inbox. In this [...]
As an artist, the earliest stages of your career can often involve difficulty in getting your music heard. Despite your level of talent, this will always be one of the biggest hurdles that must be overcome in order to move forward. This is where PressPlay comes in. The firm is making a huge impact [...]
As an artist, you’ll often be told about the importance of promotion. Whether you’re releasing a track or starting a new campaign, promotion will be at the forefront of your strategy. This may be in the form of advertisements, email campaigns, paid social media posts or even just an Instagram story. What you won’t [...]
In the music industry, festival season has always revolved around the summer months. As summer begins, the media becomes bombarded with festival-mania and the focus immediately shifts onto the leading festivals worldwide like Tomorrowland, EDC, and Ultra. Around the world, there are a consistently growing number of festivals that take place every single summer, [...]
Managing a steady budget for marketing while juggling other expenses can get difficult at times, but now with an endless source of platforms available, you can work out a way to market for under $100. It’s key to promote your work to maximize your reach. Promotion requires patience in seeing results and also a [...]
As one of the world’s most popular online platforms, YouTube forms an integral aspect of campaigns for brands and artists. Often left neglected due to being a more time-consuming media platform, many artists struggle to reach their full potential on YouTube. For many, providing extended video content is a daunting prospect that takes a [...]
"I don't know the right people in the industry..." That’s a complaint we've heard many times. Here are 3 reasons why you should not be worried: - everyone is connected to someone you already know (only-one-handshake-away) - everyone you need is on social media, so you can get in touch - we have a [...]
