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Do you use Instagram videos in your marketing? With the social media app's new feature, IGTV, now in full flow, here is what you need to know about successfully using the platform for marketing purposes. Set up your channel Videos must be in vertical or portrait mode. The ideal size ratio is 9:16, but a [...]
One of the key components to succeeding as a producer these days is your ability to network. Making connections can help you unlock doors that your music sometimes cannot, and by having friends in high places, your name will soon spread through the industry. Getting to know other producers and people in the same [...]
Throughout the vast network of venues throughout Amsterdam, the venues selected for ADE are absolutely incredible in terms of amenities.
Doesn’t it sound ideal to have exclusive access to a market with a lot of potential fans that is still not as widely used in the industry? WeChat is exactly the platform that you need as an artist to unlock a grand realm of fans that not many have paid attention to just yet. [...]
Getting signed to the label of your dreams is a marathon, not a sprint, by taking the long-term approach and consistently building on your relationship with the A&R, you give yourself the best chance of reaching your goal.
Industry leader Spotify is, without doubt, one of the most powerful influencers in the music industry as a whole. With over 157 million active users, the platform has experienced exponential growth since it was launched only 9 years ago. Due to this influence, it is vitally important for artists to allocate a great deal [...]
If utilized, YouTube can be one of the most vital social media outlets for artists. There are countless benefits of maintaining an active channel, and due to the monetization aspect, it can also be a source of income. The perfect place to showcase your music videos or lyric videos, or even behind the scenes [...]
Quickly becoming one of the music industry’s primary social outlets, Instagram has become instrumental in the promotion of music. With its visual focus, the platform boasts the ability to captivate audiences without the need for text-heavy content. Having been released in 2010, it wasn’t until 2013 that Instagram began offering users and brands the [...]
Artists within the music industry are constantly exploring new ways to collaborate with people within their niche and beyond. But what are companies looking for when they search for clients to do a “brand deal” with? And what is the process that they tend to go through? That’s what we’re going to cover in [...]
In order to really get the most out of ADE, it is imperative to plan a strict schedule for the event beforehand.
Most often, producers are promoting their music on the likes of YouTube, Spotify, and Soundcloud etc. But in order to stay ahead of the market, you should be looking at upcoming platforms gaining a lot of attention for different demographics. Eg. Facebook was extremely popular amongst the younger generation and college students before more [...]
Maintaining an international audience can be a challenge as your audience is situated in different geographic locations and different time zones. So how can you maximize your reach internationally? Social media platforms like Facebook have recognized the need to maximize the reach and have developed tools to encourage promotions to ensure that everyone sees [...]
If someone clicks on your website link or takes the time to listen to or watch your content it means you’ve sparked their interest. As a dance-music producer you should understand how to be able to retarget your audience; in other words, how to keep popping up in their feed and thoughts. In this [...]
Annual conference Amsterdam Dance Event (ADE) continues to make an impact on artists, fans and industry professionals year after year.
In the modern age of music promotion, standing out from the crowd can be one of the toughest challenges that artists face. In a crowded market, the proactive prosper. So which websites can aid an artist the most? And which should be avoided? It’s time to take a look at the best possible music [...]
As an artist, growing a loyal fanbase can take a huge amount of time and hard work, especially if you are just getting started. It may be disconcerting at first, when you struggle to get your music heard by the masses, but with some strategy and targeted promotion, you will quickly see your audience [...]
Instagram continues to play a huge role in the online presence of electronic music artists around the globe, providing an ideal platform for promotion and audience growth. The International Music Summit (IMS) held its annual Ibiza conference, where its yearly business report was released. Every year, the report gives a comprehensive insight into the statistics [...]
As Instagram begins to play an increasingly integral part in the careers of artists, it becomes more and more important to keep track of your own analytics. In order to improve your content and in turn, your campaigns, you need to constantly be checking back to find out more about how each of your [...]
Instagram has changed a lot the past year. That’s why you’ll need a new approach and strategy. We’ll give you 5 new ways to get more Instagram followers. Create a well-coordinated look for your Instagram feed Your Instagram feed is your landing page. It’s the first thing people will see when they check out [...]
As an artist, selling merchandise is a vital part of your career. Whether you choose to create a huge store with a wide variety of items for sale or to simply sell one t-shirt displaying your logo, your merchandise store can provide a great source of revenue. Although it is vital to host a [...]
