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Messenger bots continue to grow in popularity and are now commonly used by most of the top artists and brands in the music industry. The benefits provided by these bots are endless both for fans and artists, they offer a unique opportunity to connect with your audience. One of the most beneficial aspects of [...]
Social media has become increasingly prominent within both our business and social lives over the past few years. With relationships built on the internet, producers are learning that almost anything is achievable if you’re willing to invest time in networking. Therefore, we’re going to discuss how to grow your network on LinkedIn - a [...]
As many producers will be aware, the prospect of getting attention from social media platforms such as Instagram is not an easy process. However, the “stories” feature is a tool that allows people to connect with their audience outside of the main news feed. In this article, we’re going to discuss some capabilities of [...]
The truth is that scientists believe the odds of simply being born are roughly 400 trillion to 1. Yet alone the odds of becoming a music producer and financially sustaining yourself from your passion. And so with that in mind, we’re going to discuss how to stay motivated. You firstly have to ask yourself [...]
As an artist, Facebook ads will be an integral aspect of your marketing strategy. Reaching a large number of people through Facebook is now near impossible unless you conduct paid advertising unless one of your posts goes viral. Many underestimate the value of advertising on the platform, but it is one of the best [...]
Many producers have a strong ambition to become the greatest of their generation or to gain millions of views with every single release that they put out. However, with distractions being plentiful due to social media (and other factors), procrastination is at an all-time high. In this article, we’re going to discuss some ways [...]
A Spotify pre-save campaign can provide you with seemingly endless benefits, from collecting email addresses to building excitement ahead of a release. There are several platforms out there making the process incredibly easy and low cost for artists, providing pre-save capabilities and running complex campaigns to run alongside. As the benefits of a Spotify [...]
QR (quick response) codes are an integral aspect of marketing. The easily scanned codes can hold all kinds of information, from discount coupons to web links. They are most commonly found on public signage, including adverts, enabling passers by to quickly scan the code on their mobile device in order to find out more. [...]
As an artist, one of the most vital components of maintaining an effective presence on social media is understanding your audience. Without knowing your audience, you will struggle to make a real connection and your engagement rate will suffer as a result. Many struggle to find the right methods for understanding their audience. Understanding [...]
Every artist will eventually reach a point in their career when they’ll no longer be able to manage their social media alone. Whether you decide to hand over your online presence entirely or still have access, you’ll need to effectively manage your social media team for the best results. Managing your social media through [...]
Although it has lost a proportion of its users over the last couple of years, Snapchat continues to form a vital aspect of social media campaigns. While the number of users has decreased over the last year, the platform is still popular among a large audience, making it a great tool for expanding your [...]
India is one of the most populous countries on the entire planet. With literally billions of people living within its borders, the opportunity to have your artist brand known by thousands, if not millions, of people within the country is a genuinely probable possibility. Being a country full of diversity, technology, and business globalization, [...]
Within the music industry, it’s very common for people to aspire to create a full-time income for themselves. After all, if they don’t have to work a day job, they thus can focus every waking minute of their time on their music career. During this article, we’re going to discuss some practical ways in [...]
As a dance music producer, your images are a key part of your branding as well as your online image in general. You could think about press photos for example or images that have been shot by a photographer at an event where you have performed, but there’s a lot more to it. If [...]
The question that every concert promoter or festival organisation wishes to answer is the following: can you ensure that digital fans really purchase a ticket for a festival or concert for a particular artist, such as Armin van Buuren? Predictive digital fans This answer is not only a resounding yes, but can be taken [...]
Politics is undoubtedly one of the most controversial subjects within culture and society right now. People such as Trump, and other public figures, have constantly been able to remain in the media due to their ability to generate awareness around topics that they believe in. After all, the ability to convey an idea towards consumers using [...]
With the electronic music industry well and truly booming in China, it is now more important than ever to tap into the market. Due to the differences in use of social media networks when compared with the rest of the world, it can be difficult to reach out to the Chinese audience. People in [...]
Music streaming service Deezer may not be the most popular platform in its field but has just made one of the most interesting developments the music industry has ever seen. The French platform has developed an AI system that can easily detect a song’s mood, an advancement that could change the way music recommendations [...]
Spotify continues to maintain its position as the most powerful music streaming platform in the world, having amassed a staggering 170 million users. The influence of the platform makes it a vital aspect for any artist’s marketing campaign, and the introduction of a brand new collaboration could reshape this entirely. It was recently announced [...]
Many producers within the EDM industry believe that producing music is the only way that they can make money in the scene. However, with an increasing number of musicians able to sustain a full-time career from their passion, it has become evident that generating multiple income streams is absolutely essential to success. In this [...]
