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Releasing music videos is another way to bring attention to a song that you think deserves a bit more of a push. Being able to promote one of your tracks, while also showing people more of your creative spirit is like an epic two for one deal. Knowing that a music video will cause [...]
Music, like any other creative discipline, features an endless array of techniques, rules, concepts, and tools that can take years to understand, let alone master. Beyond that, you start to learn through self-experimentation; taking alternative approaches to tasks, discovering new tricks and finding out how you work best. The deeper you get into your craft, the more [...]
Facebook ads are certainly a wonderful way to promote your website or Spotify track. But if you don’t know what you’re doing, the whole process may lack results, and thus you’ll end up feeling frustrated. Many people try to use the wrong ads objective to achieve a certain result, and so they end up [...]
Producers within Western countries may not be too familiar with platforms such as Weibo & WeChat. But with over 340 million monthly active users, it’s certainly something worth paying attention to. Likewise, WeChat now has over 1 billion monthly active users, and users within over 180 countries around the world. With a strong presence [...]
Every month up to 1.5 billion people actively use the YouTube platform. The platform ranks second only to Facebook whose monthly active users reach 2 billion. YouTube is the market leader for video content, video sharing and video marketing. The potential audience for every video you upload is immense and for that reason, YouTube [...]
Do you use Instagram videos in your marketing? With the social media app's new feature, IGTV, now in full flow, here is what you need to know about successfully using the platform for marketing purposes. Set up your channel Videos must be in vertical or portrait mode. The ideal size ratio is 9:16, but a [...]
Music production is a long and tedious process. Writing a song can take anywhere between 2 weeks to 2 months. But while artists aren’t releasing music, keeping fans’ interest engaged can sometimes be difficult. However, as a music producer, your music isn’t the only content you can offer your fans. With the ability to [...]
Instagram's questions sticker has only existed for a short time, but it's already been branded a mutable offence by many corners of the online community, with many criticising the feature for the way it promotes narcissism and egotistic qualities. Many users have claimed it makes Instagram stories obnoxiously long and powerpoint-like and even threatened to delete the [...]
One of the key components to succeeding as a producer these days is your ability to network. Making connections can help you unlock doors that your music sometimes cannot, and by having friends in high places, your name will soon spread through the industry. Getting to know other producers and people in the same [...]
If you want to be treated like a professional, act like one. Those who work hard enough to find success in this industry understand the sacrifices that have to be made at times, but continue due to love for the music. At the end of the day, it is important to remember that working [...]
Unless you’ve been living under a rock for the past few months, you will have noticed Twitch take prominence over the live-streaming industry for gamers. With millions of people on the platform every single day, it comes as no surprise to learn that even music industry legends such as Drake are using it to [...]
Doesn’t it sound ideal to have exclusive access to a market with a lot of potential fans that is still not as widely used in the industry? WeChat is exactly the platform that you need as an artist to unlock a grand realm of fans that not many have paid attention to just yet. [...]
As the usage of social media has increased in recent years, so has the value of online marketing. While there are many tools out there in order to further expand brands online, one of the major options to quickly increase your following is the use of livestreaming. What used to be a complicated process [...]
Industry leader Spotify is, without doubt, one of the most powerful influencers in the music industry as a whole. With over 157 million active users, the platform has experienced exponential growth since it was launched only 9 years ago. Due to this influence, it is vitally important for artists to allocate a great deal [...]
If utilized, YouTube can be one of the most vital social media outlets for artists. There are countless benefits of maintaining an active channel, and due to the monetization aspect, it can also be a source of income. The perfect place to showcase your music videos or lyric videos, or even behind the scenes [...]
Getting your music heard by the masses should be one of your top priorities as an artist. While there is no simple recipe for achieving viral success, there are a number of methods you should be using in order to maximize the attention given to every release. A successful track is never guaranteed, but [...]
Quickly becoming one of the music industry’s primary social outlets, Instagram has become instrumental in the promotion of music. With its visual focus, the platform boasts the ability to captivate audiences without the need for text-heavy content. Having been released in 2010, it wasn’t until 2013 that Instagram began offering users and brands the [...]
Artists within the music industry are constantly exploring new ways to collaborate with people within their niche and beyond. But what are companies looking for when they search for clients to do a “brand deal” with? And what is the process that they tend to go through? That’s what we’re going to cover in [...]
In order to really get the most out of ADE, it is imperative to plan a strict schedule for the event beforehand.
Most often, producers are promoting their music on the likes of YouTube, Spotify, and Soundcloud etc. But in order to stay ahead of the market, you should be looking at upcoming platforms gaining a lot of attention for different demographics. Eg. Facebook was extremely popular amongst the younger generation and college students before more [...]
