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As the usage of social media has increased in recent years, so has the value of online marketing. While there are many tools out there in order to further expand brands online, one of the major options to quickly increase your following is the use of livestreaming. What used to be a complicated process [...]
For social media marketers, validation is often synonymous with verification. Most major social networks have a system of verification that sets certain accounts apart from the general population—Instagram included. Unfortunately, getting verified on Instagram isn’t an easy task. Having grown to become one of the most dominant and significant social media networks in the [...]
If utilized, YouTube can be one of the most vital social media outlets for artists. There are countless benefits of maintaining an active channel, and due to the monetization aspect, it can also be a source of income. The perfect place to showcase your music videos or lyric videos, or even behind the scenes [...]
Getting your music heard by the masses should be one of your top priorities as an artist. While there is no simple recipe for achieving viral success, there are a number of methods you should be using in order to maximize the attention given to every release. A successful track is never guaranteed, but [...]
While Spotify isn’t the highest-paying platform, it’s undoubtedly one of the most in-demand streaming platforms amongst consumers and artists alike, demanding a significant amount of market share in the music streaming market. Its simple navigational features, playlists and radio features, make finding all your favourite music in one place incredibly easy. Some artists prefer [...]
Quickly becoming one of the music industry’s primary social outlets, Instagram has become instrumental in the promotion of music. With its visual focus, the platform boasts the ability to captivate audiences without the need for text-heavy content. Having been released in 2010, it wasn’t until 2013 that Instagram began offering users and brands the [...]
Artists within the music industry are constantly exploring new ways to collaborate with people within their niche and beyond. But what are companies looking for when they search for clients to do a “brand deal” with? And what is the process that they tend to go through? That’s what we’re going to cover in [...]
One of the most widely known companies in the electronic music industry, Soundcloud, has created plenty of discussion and debate during its lifetime. Originally founded as a free site for sharing bootlegs and originals from upcoming artists, the site quickly spiraled into widespread popularity, and as usage increased, it adapted its policies. First, there [...]
In order to really get the most out of ADE, it is imperative to plan a strict schedule for the event beforehand.
Many people seem to believe that if you can get your content featured on large pages, that will instantly make you an internet celebrity due to the millions of impressions that your work will get. However, in most cases, it couldn’t be further from the truth. Which is why in this article, we’re going [...]
Most often, producers are promoting their music on the likes of YouTube, Spotify, and Soundcloud etc. But in order to stay ahead of the market, you should be looking at upcoming platforms gaining a lot of attention for different demographics. Eg. Facebook was extremely popular amongst the younger generation and college students before more [...]
After just 7 years, WeChat has achieved a staggering level of success. Now with over 1 billion monthly active users, the platform continues to expand its influence around the world. Despite a few hiccups along the way, WeChat has achieved a staggering level of dominance during its 7 years as a platform, particularly in [...]
When a photographer noticed his images weren’t appearing in certain hashtag searches, back in 2017, it was quickly suggested that many images weren’t showing up in certain searches or that different people would see different content in the same hashtag search. The term became known as the Instagram 'shadowban', with Instagram now using a [...]
Maintaining an international audience can be a challenge as your audience is situated in different geographic locations and different time zones. So how can you maximize your reach internationally? Social media platforms like Facebook have recognized the need to maximize the reach and have developed tools to encourage promotions to ensure that everyone sees [...]
The International Music Summit (IMS) in Ibiza attracts industry leaders and artists from around the world to enjoy a number of exciting seminars, debates, master classes and interviews. Annually, IMS Ibiza coincides with the release of the IMS Business Report, a study on the electronic music industry including a mass of interesting data. The [...]
In an age where the electronic music industry is more packed than ever before, bursting with upcoming producers and DJs who are intent on making a name for themselves, how can your name stand out from the rest via your marketing techniques? Here we will focus on one of the most important marketing tools [...]
If someone clicks on your website link or takes the time to listen to or watch your content it means you’ve sparked their interest. As a dance-music producer you should understand how to be able to retarget your audience; in other words, how to keep popping up in their feed and thoughts. In this [...]
With Instagram cementing its position as one of the world’s most influential social media platforms, use of the app continues to grow exponentially with each passing year. As the platform grows, so do the benefits of utilising it for business purposes. Instagram is quickly becoming one of the most popular platforms for artists to [...]
As an artist your website provides a window to outsiders, allowing them to look in on your brand and find out more about you. Regardless of the stage you are at in your career, it is always necessary to have a user-friendly artist website featuring information about you. Although social media accounts are highly [...]
