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The dangers of over-promoting your music to your audience

2018-11-29T10:00:49+01:00

As an artist, you’ll often be told about the importance of promotion. Whether you’re releasing a track or starting a new campaign, promotion will be at the forefront of your strategy. This may be in the form of advertisements, email campaigns, paid social media posts or even just an Instagram story. What you won’t [...]

The dangers of over-promoting your music to your audience2018-11-29T10:00:49+01:00

Should you quit your job to pursue music full-time?

2018-11-27T10:00:43+01:00

Most artists start their career while continuing their day job in order to pay the bills. With such a saturated market out there many find the risks are too high to fully focus on a career in music straight away. However, every artist eventually reaches a point where they must consider leaving their full-time [...]

Should you quit your job to pursue music full-time?2018-11-27T10:00:43+01:00

How the winter festival trend can benefit you as an artist

2018-11-26T12:00:31+01:00

In the music industry, festival season has always revolved around the summer months. As summer begins, the media becomes bombarded with festival-mania and the focus immediately shifts onto the leading festivals worldwide like Tomorrowland, EDC, and Ultra. Around the world, there are a consistently growing number of festivals that take place every single summer, [...]

How the winter festival trend can benefit you as an artist2018-11-26T12:00:31+01:00

How far will $100 take you with your own marketing?

2018-11-25T10:00:12+01:00

Managing a steady budget for marketing while juggling other expenses can get difficult at times, but now with an endless source of platforms available, you can work out a way to market for under $100. It’s key to promote your work to maximize your reach. Promotion requires patience in seeing results and also a [...]

How far will $100 take you with your own marketing?2018-11-25T10:00:12+01:00

Making music is one thing, but being heard is something else

2018-11-22T16:33:14+01:00

An introduction to Moon Jelly: many musicians struggle with their marketing. We provide all the help for you. We offer marketing templates, custom services and we have the best database of articles on marketing your music. You can access some of our content for free in our free plan, but you can take your [...]

Making music is one thing, but being heard is something else2018-11-22T16:33:14+01:00

All you need to know about Spotify

2019-05-24T13:48:42+02:00

Many musicians know about Spotify from a user's perspective, but it’s important to look at it from an artist's perspective. They tend to stare at their streams, wondering why they won’t go up, while we should ask ourselves: did I target my song to the right audience. It’s wiser to aim for a niche [...]

All you need to know about Spotify2019-05-24T13:48:42+02:00

Merchandise: A brand with music at its core

2019-05-24T13:51:32+02:00

Streams and shows are two ways to make some money as an artist, but have you ever thought about merchandise? Your logo on a t-shirt! Your own beanie! Stickers, buttons, tote bags, socks… It may sound amazing, but why would someone want to wear your brand? Join Moon Jelly now to learn how to [...]

Merchandise: A brand with music at its core2019-05-24T13:51:32+02:00

Eastern European music festivals: What are they doing differently to succeed?

2018-11-19T10:00:14+01:00

When looking at European music festivals, the focus is often firmly set on Central and Western Europe, with festivals like Tomorrowland, Parookaville, and Glastonbury taking centre stage year after year. Although these festivals have dominated the music industry for years, we are beginning to see a shift, with festivals in Eastern Europe beginning to [...]

Eastern European music festivals: What are they doing differently to succeed?2018-11-19T10:00:14+01:00

Marketing mastermind: How Alok conquered the Brazilian market

2018-11-12T11:00:56+01:00

As Brazil’s most prominent electronic music producer, Alok Achkar Peres Petrillo, known by his stage name Alok, continues to exceed expectations and expand his influence globally. Having released an abundance of hit singles and received many accolades throughout his career, the young artist is a source of inspiration for many budding producers around the [...]

Marketing mastermind: How Alok conquered the Brazilian market2018-11-12T11:00:56+01:00

Spotify announces plans to charge for Spotify for Artists

2018-11-09T10:00:09+01:00

Spotify has continuously remained one of the most prominent music outlets in the world. With its huge volume of users, the platform commands a great deal of power in the music industry, making every one of its strategies send ripples through the scene, for better or for worse. Recently, Spotify announced plans to allow [...]

Spotify announces plans to charge for Spotify for Artists2018-11-09T10:00:09+01:00
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